You know you need it. You know you want it. But how do you get it?
Let me tell you a little story. Once upon a time, in a land not too far away, there was a business owner named Joe. Joe had dreams, ambitions, and a tiny marketing budget. He wanted to conquer the world (or at least his local market) with his amazing product. But Joe faced a problem: he didn’t know how to get his message out there.
One fateful day, Joe stumbled upon the mystical world of Google AdWords. As he dove headfirst into this digital realm, he quickly realized that great power comes great responsibility… and an even greater need for a health check.
“Wait, what’s a Google AdWords health check?” you might be asking. Well, hold your horses, an eager beaver! We’re about to embark on a magical journey to better understand this crucial digital marketing tool and how you can make the most of it – all for the low price of FREE. So, are you ready to learn how to do a Free Google AdWords Health Check?
“But, dear writer, what’s so important about a Google AdWords health check anyway?” I’m glad you asked, hypothetical reader!
Picture this: you’ve spent hours, maybe even days, crafting the perfect ad campaign. You’ve researched keywords, written witty ad copy, and set up a budget. And yet, despite your best efforts, the results are less “unicorn” and more “donkey.”
Why?
Simple. Your AdWords account is sick. It’s coughing up money without delivering the results you need. A Google AdWords health check is like a trip to the digital doctor – an opportunity to diagnose, treat, and prevent any ailments plaguing your account.
Still not convinced? Here are some fun facts for you:
These numbers may be enough to make you go, “yikes,” but fear not! By the end of this guide, you’ll have the tools to perform your very own Google AdWords health check and become the marketing wizard you always knew you could be.
Alright, my young marketing Padawans, it’s time to roll up our sleeves and get down to business. Here’s a handy-dandy checklist of everything you need to look at during your Google AdWords health check:
Now that you know what to look for, let’s dive into the nitty-gritty of performing a Google AdWords health check.
But first, a quick poll: On a scale of 1-10, how confident are you in your current AdWords account’s health? (1 = “I’m doomed,” 10 = “I’m basically a digital marketing deity.”)
Got your number? Great! Let’s get started.
Remember that scene in The Matrix where Neo learns how to dodge bullets? That’s the kind of finesse you need when selecting keywords for your campaigns. Make sure you’re:
Your ad copy is like the pick-up line of your campaign – it needs to be enticing, intriguing, and persuasive. Review your ads to ensure the following:
Pro tip: Don’t forget to test different versions of your ad copy to find the most effective message!
Your landing page is the digital equivalent of a first date – you either seal the deal or send your potential customers running for the hills. Make sure your landing pages are:
Your Quality Score is like the Hogwarts House of your ad campaign – a vital indicator of your account’s overall health. Keep an eye on the following:
Ad extensions are like the cherry on top of your AdWords sundae – they add extra information and make your ads more clickable. Be sure to:
Your bidding strategy is the backbone of your AdWords account – it’s how you allocate your budget and get the most bang for your buck. Keep in mind:
Negative keywords are like the bouncers at the exclusive club that is your AdWords account – they keep out the riff-raff and save you money. Don’t forget to:
Monitor performance metrics to ensure your negative keywords aren’t blocking valuable traffic.
Your account structure is like the foundation of your AdWords empire – it’s what keeps everything organized and efficient. Make sure you:
A good rule of thumb is to conduct a health check at least once a quarter, but you may need to do it more frequently depending on your account’s performance and any changes to your business goals.
While it’s certainly possible to perform a health check on your own (especially with the help of this fabulous guide), enlisting the help of an expert can save you time and provide valuable insights you may not have considered.
Don’t despair! Every AdWords account can be improved with some TLC. Use the insights from your health check to make data-driven decisions and watch your account’s performance soar.
The proof is in the pudding, as they say. Monitor your account’s performance metrics (such as CTRs, conversion rates, and Quality Scores) to see if your changes have made a positive impact.
And there you have it, folks! A comprehensive guide to performing a free Google AdWords health check. May your campaigns be ever prosperous, your keywords be ever relevant, and your Quality Scores be ever high. Now go forth and conquer the digital marketing world!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.