Once upon a time, in a world not so different from our own, a new technology burst onto the scene, and its name was Digital Signage. It was a game-changer, a mind-boggler, and a miracle worker all rolled into one. Indeed, its influence spread far and wide, touching every corner of the business platform. And as an expert in the field, I have seen its transformative power firsthand.
Picture this: A bustling city street, alive with the vibrant energy of commerce. On one side, a humble store with a modest sign, hand-painted by the owner’s loving hands. On the other, a store with an innovative, mesmerising digital sign that captures the attention of every passerby. Which one would you choose to visit? The answer is crystal clear, my friend.
“Digital signage,” as the wise Shakespeare might have said, “is the stuff that dreams are made of.” It tells a story more compelling than the most captivating novel, more potent than the mightiest superhero, and more beautiful than a thousand sunsets. And it does so with the flick of a switch, the swipe of a finger, or the click of a mouse.
Don’t believe me? Let’s dive into some cold, hard facts, shall we? According to a study by the esteemed Nielsen Corporation, digital displays can increase sales by an astonishing 33%. Gasp! But wait, there’s more! Another survey by Arbitron revealed that 47% of viewers are more likely to remember an ad displayed on digital signage than on television. Double gasp!
Why is digital signage so effective? Albert Einstein once said, “It’s not that I’m so smart; it’s just that I stay with problems longer.” And in this case, the “problem” is capturing the ever-shifting attention of consumers. Digital displays, with its ability to engage, entertain, and inform, has proven to be the ultimate solution.
Digital screens can take on many forms, each more mesmerizing than the last. Here are just a few examples:
And that, dear reader, is just the tip of the iceberg. With digital screens, the possibilities are as boundless as the human imagination.
You might think, “That all sounds good, but how do I create digital signage worthy of Michelangelo?” Fear not, for I have a few tips and tricks up my sleeve:
Think you’ve got the hang of it? Test your knowledge with this quick quiz:
Ready for the answers? Check the end of this piece to see how you did!
Now, it’s time to address some common questions about commercial displays:
Q1. How much does digital signage cost?
A: The cost of digital signage varies depending on factors such as the size and complexity of your setup, the quality of your hardware, and the scope of your content strategy. However, with the rapid advancement of technology, digital signage has become more affordable than ever before, making it accessible to businesses of all sizes.
Q2. Can I create digital signage content, or do I need a professional?
A: While there is undoubtedly a learning curve to creating digital signage content, many user-friendly tools and platforms help even the most novice designers. Of course, plenty of talented designers and agencies specialise in digital signage if you prefer to leave it to the professionals.
Q3. How do I measure the success of my digital signage?
A: Success can be measured in various ways, depending on your goals. Key metrics include sales lift, customer engagement, dwell time, and recall rates. Additionally, many digital signage platforms offer built-in analytics and reporting features to help you track your performance.
Q4. Is digital signage environmentally friendly?
A: While digital signage does consume electricity, it can be more eco-friendly than traditional print signage when used responsibly. For example, you can minimise your digital signage’s environmental impact by utilising energy-efficient displays, scheduling content during peak hours, and repurposing old hardware.
And so, dear reader, our journey through the magical world of digital signage ends. But fear not, for this is not the end of your adventure but merely the beginning. Armed with newfound knowledge, dazzling insights, and a burning desire to succeed, you now stand poised to conquer the realm of digital signage and claim your rightful place among the masters of the craft.
As you embark on this bold and exciting quest, remember the wise words of the great Maya Angelou, who once said, “You can’t use up creativity. The more you use, the more you have.” So, go forth, create, innovate, and have fun!
And with that, I bid you adieu and wish you the best of luck in your digital signage solutions. May your creativity soar, your screens shine bright, and your business flourishes beyond your wildest dreams!
Once upon a time, in a world not so different from our own, a new technology burst onto the scene, and its name was Digital Signage. It was a game-changer, a mind-boggler, and a miracle worker all rolled into one. Indeed, its influence spread far and wide, touching every corner of the business world. And as an expert in the field, I have seen its transformative power firsthand.
Picture this: A bustling city street, alive with the vibrant energy of commerce. On one side, a humble store with a modest sign, hand-painted by the owner’s loving hands. On the other, a store with an innovative, mesmerising digital sign that captures the attention of every passerby. Which one would you choose to visit? The answer is crystal clear, my friend.
“Digital signage,” as the wise Shakespeare might have said, “is the stuff that dreams are made of.” It tells a story more compelling than the most captivating novel, more potent than the mightiest superhero, and more beautiful than a thousand sunsets. And it does so with the flick of a switch, the swipe of a finger, or the click of a mouse.
Don’t believe me? Let’s dive into some cold, hard facts, shall we? According to a study by the esteemed Nielsen Corporation, digital signage can increase sales by an astonishing 33%. Gasp! But wait, there’s more! Another survey by Arbitron revealed that 47% of viewers are more likely to remember an ad displayed on digital signage than on television. Double gasp!
Why is digital signage so effective? Albert Einstein once said, “It’s not that I’m so smart; it’s just that I stay with problems longer.” And in this case, the “problem” is capturing the ever-shifting attention of consumers. Digital signage, with its ability to engage, entertain, and inform, has proven to be the ultimate solution.
Digital signage can take on many forms, each more mesmerising than the last. Here are just a few examples:
And that, dear reader, is just the tip of the iceberg. With digital signage, the possibilities are as boundless as the human imagination.
You might think, “That all sounds good, but how do I create digital signage worthy of Michelangelo?” Fear not, for I have a few tips and tricks up my sleeve:
Think you’ve got the hang of it? Test your knowledge with this quick quiz:
Ready for the answers? Check the end of this piece to see how you did!
Now, it’s time to address some common questions about digital signage:
A: The cost of digital signage varies depending on factors such as the size and complexity of your setup, the quality of your hardware, and the scope of your content strategy. However, with the rapid advancement of technology, digital signage has become more affordable than ever before, making it accessible to businesses of all sizes.
A: While there is undoubtedly a learning curve to creating digital signage content, many user-friendly tools and platforms help even the most novice designers. Of course, plenty of talented designers and agencies specialise in digital signage if you prefer to leave it to the professionals.
A: Success can be measured in various ways, depending on your goals. Key metrics include sales lift, customer engagement, dwell time, and recall rates. Additionally, many digital signage platforms offer built-in analytics and reporting features to help you track your performance.
A: While digital signage does consume electricity, it can be more eco-friendly than traditional print signage when used responsibly. For example, you can minimise your digital signage’s environmental impact by utilising energy-efficient displays, scheduling content during peak hours, and repurposing old hardware.
And so, dear reader, our journey through the magical world of digital signage ends. But fear not, for this is not the end of your adventure but merely the beginning. Armed with newfound knowledge, dazzling insights, and a burning desire to succeed, you now stand poised to conquer the realm of digital signage and claim your rightful place among the masters of the craft.
As you embark on this bold and exciting quest, remember the wise words of the great Maya Angelou, who once said, “You can’t use up creativity. The more you use, the more you have.” So, go forth, create, innovate, and have fun!
And with that, I bid you adieu and wish you the best of luck in your digital signage endeavours. May your creativity soar, your screens shine bright, and your business flourishes beyond your wildest dreams!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
