In the realm of social media, TikTok is a wildfire, rapidly growing and consuming the attention of millions around the globe. It’s not just a platform; it’s a virtual stage where everyone can perform, a world where every second birth a new trend. However, making your mark in this vibrant and fast-paced universe requires more than creativity; it necessitates strategic TikTok hashtag strategy and research.
Imagine two TikTok creators – TikToker A and TikToker B. Both possess equally creative ideas, but their approach has a twist. TikToker A believes in spontaneity, using any hashtag that comes to mind, while TikToker B takes an extra step, diving into the realm of TikTok hashtag research.
A month passes. Despite his captivating content, TikToker A’s videos struggle to gather views. On the other hand, TikToker B, with her strategic use of niche hashtags, sees a surge in her followers. Her researched hashtags acted like digital breadcrumbs, leading potential followers to her content.
In the magical world of TikTok, hashtag research is your magic wand. It unveils the trending hashtags, exposes those associated with your content, and reveals the preferences of your target audience. These insights help propel your content from the abyss of obscurity to the sparkling heights of the ‘For You’ page.
Which hashtags broke the record for the most views on TikTok in 2021?
This astounding figure highlights the power of a well-researched hashtag. According to Wallaroo Media, a hashtag can amplify your post’s reach by a whopping 70%. But how does this work?
Well, TikTok’s algorithm, much like a keen detective, constantly collects clues about user preferences.
These clues guide the algorithm in curating a user’s ‘For You’ page. Each time a user interacts with a hashtag, it’s a new clue for the algorithm. Thus, using the right hashtags can make your content visible to users interested in similar content.
Let’s imagine a conversation between two TikTok creators:
Creator 1: “Why are my TikTok videos not gaining more views?”
Creator 2: “Have you tried hashtag research?”
Creator 1: “No, does it make a difference?”
Creator 2: “Absolutely! It’s like sending an invitation to the algorithm, asking it to recommend your content.”
A savvy TikTok creator wields powerful hashtag tools just as a knight wields his sword. Platforms like the best TikTok Hashtags offer a comprehensive analysis of popular hashtags, including their popularity and trend trajectory. Tools like ‘Seekmetrics’ provide relevant hashtag suggestions to increase your content’s visibility.
To truly understand the weight of TikTok hashtag research, consider this analogy. Imagine the TikTok platform as a bustling global city. Each creator is a resident, each video a house, and each hashtag a road leading to these houses. Without well-researched and strategic hashtags (streets), how will people (views and likes) find their way to your home (video)?
Research hashtags function as digital signposts, guiding the TikTok algorithm and TikTok users to your content. And these signposts become all the more crucial in a city as sprawling and dynamic as TikTok, where new houses (videos) are being built every second.
When a user interacts with a specific hashtag, the TikTok algorithm notes it. The more a user interacts with similar content or branded hashtags on TikTok, the more precise the algorithm’s understanding of the user’s preferences becomes. Let’s take a closer look at this intricate dance.
Consequently, the algorithm curates a ‘For You’ page tailored to these preferences. Now, if your content aligns with these preferences and utilizes the relevant hashtags, your videos are more likely to appear on these personalized ‘For You’ pages.
To add another layer of complexity, the TikTok algorithm also considers the immediacy of interaction. If your video receives significant engagement shortly after posting, the algorithm will likely boost its visibility.
To emerge as a conqueror in the dynamic battlefield of TikTok, you need to arm yourself with potent weapons – hashtag research tools. Here are a few to consider:
TikTok hashtag research helps identify the most effective hashtags to improve your content’s visibility and reach on TikTok. It’s like a roadmap to your target audience’s interests.
Using popular hashtags might increase your reach, but using hashtags relevant to your content is more effective. Think of it as a compass guiding the right audience to your posts.
It’s beneficial to keep your hashtags dynamic. Consider using a mix of consistent, brand-specific hashtags and changing trend-based hashtags. This way, you maintain your brand identity while staying relevant and fresh.
Absolutely! Tools like the TikTok Hashtag Generator, TikTok Analytics, Seekmetrics, and Ritetag can offer valuable insights into trending and relevant hashtags.
While using the right hashtags significantly improves your chances of being discovered, it’s not the sole factor. The content’s quality, relevance, and engagement are vital in going viral.
As we sail further into the digital age, the importance of hashtags, especially in platforms like TikTok, is only escalating. Hashtags have transformed from mere categorization tools to powerful vehicles of discovery and engagement.
So, will the following viral hashtag be yours? Will your content spark the next trend? With strategic hashtag research, these scenarios are dreams and very achievable realities. Remember, in the ever-evolving landscape of TikTok, it’s not just about keeping up with trends but setting them. And with effective hashtag research, you’re one step closer to becoming a trendsetter.
Now, go on, wield the magic of TikTok hashtag research, and step into the spotlight that awaits you.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.