In 2022, Google Analytics 4 (GA4) made a grand entry into the analytics scene. This version is dramatically different from its precursor, Universal Analytics, in terms of how it measures user interaction and provides data. For digital marketers and data analysts, it has turned into a double-barreled gun, with its complex features on one side and endless possibilities on the other. For this reason, we’ve compiled 11 top-tier training courses to help ease your understanding of GA4’s intimidating landscape:
“Get to Know (& Use the Sh*t Out of) GA4” is an online course designed by MeasureSchool, a digital analytics education platform. Costing you nothing but your time, this beginner-level course requires an estimated 4 hours for completion. It covers the basics of GA4, ranging from setting up your GA4 account, configuring details, to analyzing reports.
“Get Started Using Google Analytics” embraces novices in the realm of GA4. Decluttering all complexities, this course is a Google-creation, enriched in all fundamental aspects of GA4. It’s free of charge and can be completed within four hours. From setting up GA4 properties to interpreting basic data charts, this course offers an easy introduction to GA4.
“SMX Master Class: Google Analytics 4 training”, led by experienced digital marketer, Chris Mercer, is a product of Search Engine Land’s established reputation. The cost of this intermediate-level course is around $149-$249 and it prides itself in serving an in-depth understanding of GA4. Mercer’s approach towards GA4’s practical applications has earned it immense praise.
“Google Analytics 4 (GA4)” is presented by The Chartered Institute of Marketing, a globally recognized body. This intensive course costs $599 and runs for a duration of 2 days. Besides covering all angles pertinent to GA4, it places high emphasis on actionability of the gained knowledge. Both beginners and intermediate-level learners can benefit from its exhaustive curriculum.
And we’re just getting started! Additional courses in our list cover different aspects of GA4. There is a “GA4 Strategy Masterclass”, to help strategize your marketing plans using GA4, and for seasoned GA4 users we suggest “Maximize Your Google Analytics”, a course dedicated to leveraging GA4 for optimal results.
Despite its intricate facade, Google Analytics 4 brings to table an elevated level of data synthesis and analysis, making it indispensable for marketers. With the guidance of meticulously curated courses, even GA4’s complexities can be unraveled. Investing in these courses won’t only alleviate your apprehension towards this tool, but it would firmly install you in the driver’s seat of your data-driven digital marketing efforts.
Remember, exploration is the essence of human nature and GA4 is just another horizen awaiting your first daring step. Discover the benefit of each course and choose the right one. Happy learning!
(Note: All course durations, costs, and offerings are subject to change based on the provider’s specifications)
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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