Movable Ink, a leading provider of AI-powered content personalization platforms, has launched its Universal Data Activation tool. This tool aims to transform the way marketers utilize personalization by enabling them to enhance experiences across email and mobile channels seamlessly.
“Unlocking the full potential of your marketing stack means leveraging all your data to dynamically personalize content across every customer touchpoint,” says Vivek Sharma, CEO and co-founder of Movable Ink. Marketers are realizing the value of intelligently harnessing data to deliver impactful and on-brand experiences for consumers.
The Universal Data Activation tool enables marketers to stream any data element from any source. It can collect and utilize data from various platforms including customer data platforms (CDPs), websites, mobile apps, and custom-built solutions. This includes customer insights, behavioral and product data, and transactional information.
When a behavior event is captured by a CDP, it can trigger the generation of personalized content. This saves time and resources while ensuring that marketing responses are timely and relevant.
The Universal Data Activation tool integrates with popular tools such as Adobe Experience Platform, Braze, and Twilio Segment. This enables easy incorporation into existing workflows and aligns with current business operations and marketing initiatives.
Movable Ink has evolved from simply personalizing emails to becoming a comprehensive platform that leverages data from different sources to personalize content across multiple channels. The use of artificial intelligence automates the creation of personalized engagements and reduces marketing teams’ workload.
This technological advancement offers numerous benefits, including enhanced personalization throughout the customer journey. The ability to personalize content at each touchpoint allows organizations to develop sophisticated return on investment (ROI) use cases, providing insights that drive business success.
Overall, Movable Ink’s Universal Data Activation is pushing the boundaries of data-activated personalization. Its capability to consolidate and utilize data from various sources is key to optimizing marketing strategies and improving customer relationships. In today’s data-driven and customer-centric era, this tool offers a valuable proposition.
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Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
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