SEO is a holistic approach to making your website easier to find when customers look for products or services like yours. It manipulates Google’s ever-evolving algorithms to create higher visibility, eventually leading to ‘organic traffic’—visitors who land on your site naturally, not through paid advertisements.
A well-devised SEO strategy is as good as the keywords it targets. Here’s where tools like Google Keyword Planner and SEMRush come in handy. They allow you to roll out keyword centered content to grab visitors’ attention more effectively. With these platforms, you can identify specific ‘keywords’ that your target demographics are using and thereby, sharpen your content approach.
For the uninitiated, URLs might merely seem like digital addresses. However, optimizing URLs can provide a significant boost to your SEO efforts. Use CONCATENATE and JOIN functions to switch your URLs and strategically include categories or folders separated by slashes. This presents a clear hierarchy of the site’s content to users and search engines alike, enhancing visibility.
Every element ingested in your webpage can impact your ‘Google ranking’. From meta tags, title and header tags, to appropriate keyword consolidation, on-page SEO pulls all these elements together. The power lies in providing relevant clues to search engines about the content of various pages on your website.
Quality trumps quantity, especially when it comes to SEO. High-quality content coupled with attractive readability, proper structuring, and bullet points lead to a better user experience, and that’s what Google values. Remember, users that stay longer on your site and engage with your content indicate to Google that your site holds value, aiding in improving ‘Google ranking’.
Google now prioritizes ‘Mobile-first indexing’, making it crucial to have a smartphone-friendly version of your website. This means the mobile version of your site holds the key to how much ‘organic traffic’ you can attract.
We live in an era of speed, and slower loading websites often translate into lost visitors. Website speed optimization directly impacts your SEO ranking, making it pivotal to minimize HTTP requests, enable compression, and minify CSS, JavaScript, and HTML.
Images and videos grab attention and can significantly increase user engagement. However, they need to be properly optimized for SEO so they don’t impact page load speed. Using proper file names, Alt text, and reducing file size are some ways to make the most out of visual content.
‘Backlinks’, or links to your website from other sites, adds authority to your site and is a recognized SEO strategy. Building a diverse, natural link profile with high-quality backlinks can bump up your rankings significantly.
Once you have incorporated the SEO strategies discussed above, it’s essential to regularly monitor your website’s performance. Tools like ‘Google Analytics’ and ‘Google Search Console’ are instrumental for this purpose. They help identify pages that are performing poorly and allow you to refine your SEO strategies for optimum results.
SEO is dynamic and demands ongoing adjustment. The most successful SEO strategies are those that are equipped to adapt and evolve with the ever-changing digital landscape. Leveraging these techniques will ensure that your website stays ahead of the curve, driving sustainable ‘organic traffic’ growth and boosting your Google ranking.
Remember, SEO isn’t an overnight sensation. It’s a long-term strategy that, when done right, can provide extraordinary results.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
