Microsoft Advertising’s newest offering, Video and Connected TV (CTV) Ads, is set to revolutionize how digital marketers reach and engage with their target audiences. Challenging the traditional norms of online ad campaigns, this game-changing product leverages audience intelligence to deliver precision targeting across an array of platforms, including Microsoft sites, partnered publishers, and connected TVs within the United States.
Perhaps its most distinctive feature is its special reach across such large-scale channels, offering marketers unrivaled ad-serving possibilities. By harnessing the vast capabilities of this unique feature, marketers stand to benefit from an expanded network reach and the ability to connect more directly with high-value customers.
More than ever before, today’s sophisticated marketers are relying on technology to unearth insights about their target audiences. Microsoft Advertising’s Video and CTV Ads utilize machine learning algorithms to pick out patterns based on first-party data spanning across product and brand preferences, buyer history, content interests, and geographical locations. This results in so much more than just an ad-view; it generates a personalized and conversational ad experience that is likely to drive engagement and conversion rates.
Now, you might be wondering how can you start utilizing Video and Connected TV (CTV) Ads in your campaigns? The good news is it’s easier than ever. The onboarding process is straightforward, there are no setup fees, and the platform allows for easy optimization of campaigns.
Speaking to this, Liam Mackessy, the Product Marketing Manager at Microsoft Advertising, said, “Our Video and CTV Ads offering is designed with the marketer in mind. It’s easy to navigate, versatile enough to cater to all your targeted advertising needs, and flexible in allowing adjustments for optimal campaign results”.
The platforms where the Video and CTV ads will appear are not just limited to Microsoft’s domains. Marketers can now extend campaigns to reach audiences on partner publishers’ sites. This inclusion and the integration of Connected TV in the US offer exciting opportunities to grab attention in the ever-evolving TV landscape.
Of course, there’s a whole array of information about this product offering on the Microsoft Advertising Blog. It’s an invaluable resource that offers deeper insights into the platform, from basic how-tos to developing major ad campaigns.
As a digital marketer or content creator, keeping apace with the possibilities of online advertising is key. So why not explore the manifold features of Microsoft Advertising’s Video and CTV Ads? It presents a unique opportunity to expand your reach and ensure that valuable customers are effectively targeted. Harnessing this power enables the delivery of more personalized, resonant ad experiences that directly contribute to your bottom line.
In this digital age, where fragmentation reduces reach and impact, an offering like Microsoft Advertising’s Video and CTW Ads provides a win-win solution. It arms marketers with unique and powerful tools to connect with audiences on a more personalized level – and it’s set to redefine the future of digital advertising.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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