Let’s face it: if your business isn’t on Google, it might as well not exist in today’s digital age. However, having a Google Business Profile isn’t enough. You need to verify it. Why? Because an unverified profile is like showing up to a party without an invitation – you’re there, but no one really trusts you.
I remember when I first tried to verify my business on Google. It felt like I was trying to crack the Da Vinci Code while blindfolded. But fear not, fellow entrepreneurs and small business owners. I’ve been through the trenches, and I’m here to guide you through how to verify your business on Google.
Before diving into the how-to, let’s discuss why you should care. A verified Google Business Profile isn’t just a fancy digital badge. It’s your ticket to:
In fact, businesses with a verified Google profile complete and verified Google Business Profile are 2.7 times (or 170%) more likely to be considered reputable by consumers. Furthermore, these businesses experience a 70% increase in the likelihood of customer visits and a 50% increase in purchase consideration.
If you haven’t already claimed your Google Business Profile, visit the Google Business Profile Manager (https://business.google.com/). Follow the prompts to claim your existing listing or create a new one if your business isn’t listed.
Google offers several verification methods, depending on your business type and information. The most common methods are:
Let’s break down each verification method:
Video verification is becoming increasingly common and may be required even after attempting other methods.
If you’re required to submit a video verification, include the following:
Remember, the video doesn’t need to be professionally produced. It’s about proving your business’s legitimacy and location.
Once verified, optimize your profile:
Verifying your Google Business Profile is a crucial step in establishing your online presence. While the process may seem daunting, it’s a necessary investment in your business’s visibility and credibility. By following these steps and being patient with the process, you’ll be well on your way to maximizing your online potential and reaching more customers through Google’s powerful platform.
Remember, the digital landscape is constantly evolving, so stay informed about any changes to Google’s verification process and keep your profile up-to-date to maintain your online edge.
It varies by method. Postcard verification can take up to two weeks, while phone and email are usually faster. Video verification typically takes 5-7 business days for review.
Yes, Google offers bulk verification for businesses with ten or more locations.
No, Google Business Profile verification is free.
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Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
