Let’s cut the bullshit and dive into the murky waters of SEO keyword strategies. Today’s burning question: Should you use your site name in keywords SEO like a desperate teenager trying to cram for finals? Buckle up, buttercup. We’re about to get real.
Listen up, you SEO-obsessed digital marketers. It’s time for some tough love about your precious site names. You might think slapping your brand name into every keyword is the secret sauce to SEO success, but spoiler alert: it’s not. Let’s break this shit down.
Let’s get real for a second. You probably spent an ungodly time coming up with your site name. You thought it was clever, witty, and would have Google eating out of the palm of your hand. Well, I’ve got news for you: Google doesn’t give two shits about your wordplay.
Here’s the deal:
Let’s cut through the bullshit and look at what really matters:
Yeah, you read that right. Unless you’re a household name like Amazon or Google, your precious site name isn’t helping your SEO efforts.
Alright, now that we’ve crushed your dreams of site-name stardom, let’s talk about what matters in the SEO game.
The Holy Trinity of SEO
Google’s automated ranking systems are designed to present helpful, reliable information primarily created to benefit people, not game search engine rankings. So, focus on creating content that:
Okay, I’m not a complete monster. Some legitimate ways exist to incorporate your site name without tanking your SEO efforts.
Remember, the goal is to strengthen your brand, not to stuff your site name into every nook and cranny of your content.
At the end of the day, obsessing over your site name in keywords is like rearranging deck chairs on the Titanic. It’s not going to save you from the SEO iceberg. Instead, pour your energy into:
Do these things, and you’ll be swimming in organic traffic faster than you can say “algorithm update.”
As often as you’d mention yourself in a conversation without sounding like a narcissistic jerk. So, sparingly.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
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