If you’re thinking about advertising on TikTok, you’re not alone. In recent months, the short-form video app has taken the social media world by storm, garnering over 1 billion active users and becoming one of the most popular platforms for Gen Zers and millennials.
Of course, with such a massive audience comes a significant price tag.
TikTok Ads can cost anywhere from $10 to $50 per CPM (cost per thousand views), depending on your targeting criteria. For smaller businesses with a limited budget, that can be a tough pill to swallow.
Luckily, there are plenty of other ways to get your brand in front of TikTok users without breaking the bank.
In this blog post, we’ll explore the cost of advertising on TikTok and some of the options available for your business.
Cost of Advertising on TikTok?
The cost of advertising on TikTok can vary greatly depending on several factors, including the size and type of campaign you want to run.
On the low end, smaller advertisers may be able to get started for as little as a few hundred dollars. In contrast, larger companies could end up paying several thousand or even millions for campaigns with a more extensive reach.
In addition to these costs, it’s also essential to factor in other expenses, such as management fees and various paid metrics that measure the impact and effectiveness of your ads.
Ultimately, when it comes to effectively marketing on TikTok, the key is to carefully evaluate your options and research to find the right balance between affordability and results.
TikTok offers two types of ads:
In-Feed Ads and Brand Takeovers.
In-Feed Ads are short videos that appear in between users’ regular content. Brand Takeovers are full-screen ads that occur when a user opens the app. They can be either static images or short videos.
In-Feed Ads start at $10 per CPM (cost per thousand impressions). Brand Takeovers begin at $50 per CPM. That means that if you want your ad to be seen by 1,000 people, it will cost you at least $10 for In-Feed Ads and $50 for Brand Takeovers.
Of course, these are just the starting prices. The actual cost of your ad will depend on several factors, including your target audience, the time of day you want your ad to run, and the overall goals of your campaign.
But the best way to get the most bang for your buck for TikTok advertising would be to choose a digital marketing agency to help you make a brand presence on TikTok.
Frequently Asked Questions:
What is the average cost of advertising on TikTok?
The average cost of advertising on TikTok can vary depending on several factors, such as the size and type of campaign you want to run. However, TikTok Ads typically start at $10 CPM (cost per thousand views)
How much does it cost to run a Brand Takeover ad on TikTok?
Brand Takeovers are full-screen ads that appear when a user opens the app. They can be either static images or short videos. The starting price for Brand Takeovers is $50 CPM (cost per thousand views)
Is there a minimum spend for advertising on TikTok?
There is no minimum spend for advertising on TikTok. However, keep in mind that the cost of your ad will depend on several factors, such as your target audience, the time of day you want your ad to run, and the overall goals of your campaign.
How can I get the most bang for my buck when advertising on TikTok?
The best way to get the most bang for your buck when advertising on TikTok is to choose a digital marketing agency to help you make a brand presence on TikTok. With their help, you’ll be able to create an effective ad campaign that reaches your target audience and achieves your desired results.
The Bottom Line:
The cost of advertising on TikTok is expected to increase in 2023 as the app continues to grow in popularity.
This increase is likely due to the platform’s continued success in engaging users and providing advertisers with a valuable way to reach their target audiences.
As TikTok becomes more popular, it will become a more expensive place to advertise. However, the investment will be worth the investment for businesses that can effectively leverage the platform.
