If you’re thinking about advertising on TikTok, you’re not alone. In recent months, the short-form video app has taken the social media world by storm, garnering over 1 billion active users and becoming one of the most popular platforms for Gen Zers and millennials.
Of course, with such a massive audience comes a significant price tag.
TikTok Ads can cost anywhere from $10 to $50 per CPM (cost per thousand views), depending on your targeting criteria. For smaller businesses with a limited budget, that can be a tough pill to swallow.
Luckily, there are plenty of other ways to get your brand in front of TikTok users without breaking the bank.
In this blog post, we’ll explore the cost of advertising on TikTok and some of the options available for your business.
The cost of advertising on TikTok can vary greatly depending on several factors, including the size and type of campaign you want to run.
On the low end, smaller advertisers may be able to get started for as little as a few hundred dollars. In contrast, larger companies could end up paying several thousand or even millions for campaigns with a more extensive reach.
In addition to these costs, it’s also essential to factor in other expenses, such as management fees and various paid metrics that measure the impact and effectiveness of your ads.
Ultimately, when it comes to effectively marketing on TikTok, the key is to carefully evaluate your options and research to find the right balance between affordability and results.
In-Feed Ads are short videos that appear in between users’ regular content. Brand Takeovers are full-screen ads that occur when a user opens the app. They can be either static images or short videos.
In-Feed Ads start at $10 per CPM (cost per thousand impressions). Brand Takeovers begin at $50 per CPM. That means that if you want your ad to be seen by 1,000 people, it will cost you at least $10 for In-Feed Ads and $50 for Brand Takeovers.
Of course, these are just the starting prices. The actual cost of your ad will depend on several factors, including your target audience, the time of day you want your ad to run, and the overall goals of your campaign.
But the best way to get the most bang for your buck for TikTok advertising would be to choose a digital marketing agency to help you make a brand presence on TikTok.
The average cost of advertising on TikTok can vary depending on several factors, such as the size and type of campaign you want to run. However, TikTok Ads typically start at $10 CPM (cost per thousand views)
Brand Takeovers are full-screen ads that appear when a user opens the app. They can be either static images or short videos. The starting price for Brand Takeovers is $50 CPM (cost per thousand views)
There is no minimum spend for advertising on TikTok. However, keep in mind that the cost of your ad will depend on several factors, such as your target audience, the time of day you want your ad to run, and the overall goals of your campaign.
The best way to get the most bang for your buck when advertising on TikTok is to choose a digital marketing agency to help you make a brand presence on TikTok. With their help, you’ll be able to create an effective ad campaign that reaches your target audience and achieves your desired results.
The cost of advertising on TikTok is expected to increase in 2023 as the app continues to grow in popularity.
This increase is likely due to the platform’s continued success in engaging users and providing advertisers with a valuable way to reach their target audiences.
As TikTok becomes more popular, it will become a more expensive place to advertise. However, the investment will be worth the investment for businesses that can effectively leverage the platform.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
