Welcome to the bustling city of Instagram, where each hashtag is a bustling avenue leading to a world of dynamic content. Some might call it the concrete jungle; I call it the ‘Digital Forest’. Like a skilled botanist, you can discover, research, and create your unique garden with free hashtag research. It’s like finding the perfect soil, the ideal sunlight, and the right amount of water for your digital plants (read: content) to bloom.
The world of Instagram hashtags might feel like stepping into Alice’s Wonderland. It’s a peculiar world where #ThrowbackThursday rubs shoulders with #Foodie, and #JustSaying can become a trendsetter. However, this peculiarity breathes life into your Instagram content, enabling it to find its audience.
If I may quote Robert Frost’s timeless words, “I took the one less travelled by, and that has made all the difference.” The same philosophy applies to free hashtag research. It’s your chance to uncover lesser-known but more impactful hashtags – your path less travelled in the digital forest.
Picture yourself as a curious explorer, armed with a magnifying glass, scrutinising each leaf, each branch in this digital forest. This explorer’s tool is metaphorically the Keyword Tool Instagram – a tool designed to help you discover popular, relevant hashtags to enhance the visibility of your content.
Let’s immerse ourselves into the story of Bob, an amateur photographer trying to make a splash in the Instagram ocean. Bob is enthusiastic and takes beautiful pictures, but his work needs to be noticed. Bob decides to experiment with free hashtag research. Instead of using over-populated hashtags like #photography, he starts incorporating more specific ones like #urbanphotography or #streetportraits. Lo and behold! His engagement rates start climbing. Bob has discovered his unique path in the digital forest.
“Wait a minute,” you might say, “this is beginning to sound like hard work.” But remember, every worthwhile journey should also be fun. Hashtags can often be quirky, humorous, and a joy to discover. #IWokeUpLikeThis, anyone? So, let’s lighten up a bit and remember to enjoy the exploration.
Let’s delve into some data. According to a study by Measured, posts with at least one Instagram hashtag average 12.6% more engagement than those without. That’s like adding an extra scoop of ice cream to your sundae. More is merrier, right? But remember, it’s not just about quantity, but quality. The right hashtags can be your secret ingredients to the perfect engagement sundae.
Hashtag research isn’t a one-off event. It’s an ongoing process, an evolving strategy. It’s like maintaining a garden, continuously nurturing your plants, and ensuring they thrive.
As with Beethoven’s ageless melodies or Dickens’s timeless writings, an effective hashtag strategy should stand the test of time. But in a fast-paced digital world, how can one achieve this?
The answer lies in the balance – a combination of trending and evergreen hashtags. Trending hashtags will help you tap into the buzz, riding the waves of viral content. On the other hand, Evergreen hashtags are like those perennial plants in your garden, blooming year after year, continuously drawing in a steady stream of viewers.
Take the case of Maria, a fitness instructor. Using the keyword tool Instagram, she identifies a mix of evergreen hashtags such as #FitLife, and #FitnessJourney along with trending ones like #HomeWorkout, and #FitnessChallenge2023. Her posts begin gaining traction, attracting fitness enthusiasts hunting for the latest trends and those simply seeking evergreen fitness advice.
Walt Disney once said, “We don’t make movies to make money. We make money to make more movies.” It’s the spirit of creativity and passion that genuinely brings success. The same holds for hashtags. Let your creativity shine through the hashtags you use. Add a dash of humour and a sprinkle of wit; you’ve made your post visible and engaging.
Remember #IceBucketChallenge? The hashtag itself tells a story and piques curiosity. It’s not just about mindlessly stuffing your posts with hashtags. It’s about weaving a narrative and engaging your audience in a conversation.
Your symphony of well-researched hashtags can be pivotal in building a loyal audience. It’s not just about gaining followers; it’s about turning those followers into your brand advocates.
When your posts consistently appear under their favourite hashtags, they recognise and appreciate your content. Over time, this recognition can turn into loyalty. They might even start using your brand’s unique hashtags, spreading the word about you within their circles.
The Keyword Tool Instagram aids in uncovering popular, relevant hashtags to increase the visibility and discoverability of your content.
Free hashtag research can amplify your content’s reach and engagement by making it more discoverable to your target audience.
Regular hashtag research is recommended as trends, audience preferences, and the Instagram algorithm continue to change.
Embark on this journey, this Odyssey, into the realm of hashtags. It may be overwhelming at first, like entering an unexplored forest. But with patience, creativity, and the right tools, you can master the art of free hashtag research and build your unique path in the digital forest of Instagram.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
