In Australia’s competitive weight management market, Rumen has emerged as a leading telehealth provider offering medical weight loss solutions delivered directly to patients’ homes. CJ&CO was engaged to develop a comprehensive digital ecosystem that would effectively communicate Rumen’s medical approach while creating seamless pathways to patient acquisition and retention.
The Challenge: Transforming Medical Weight Management
When Rumen approached CJ&CO, they faced a significant challenge: how to differentiate their evidence-based medical weight management programme in a market saturated with quick-fix solutions and fad diets.
Rumen’s offering is fundamentally different—combining doctor-prescribed treatments with ongoing professional support to help patients achieve sustainable weight loss. Their patients experience an average 20.2% weight reduction, but this compelling statistic alone wasn’t enough to cut through the noise.
The goal was clear: create a digital presence that would establish Rumen as Australia’s trusted medical weight loss authority while efficiently converting interested visitors into eligible patients.
Our Comprehensive Approach
Strategic Brand Development
The CJ&CO team began by developing a brand strategy that positioned Rumen at the intersection of medical authority and approachable care. The visual identity employs a carefully selected colour palette that balances clinical credibility with reassuring warmth, while the typography system enhances readability across all digital touchpoints.
User-Centric Website Design
The website serves as the central hub of Rumen’s digital presence. Our design team created an intuitive user experience that guides visitors through a carefully considered journey:
- Immediate communication of Rumen’s unique value proposition
- Educational content that contextualises medical weight management
- Authentic patient testimonials showcasing sustained results (individuals who have maintained weight loss of 15-28kg for 8-13 months)
- Interactive tools including a BMI calculator that estimates potential outcomes
- Streamlined 30-second eligibility assessment that initiates the patient journey
The website architecture was specifically designed to address the questions and concerns of potential patients while providing clear pathways to conversion at every stage.
Conversion-Optimised Sales Funnel
Beyond the website, CJ&CO developed a sophisticated sales funnel that nurtures potential patients from initial awareness through to consultation booking:
- Targeted landing pages addressing specific weight management concerns
- Progressive disclosure of information matched to the visitor’s stage in the decision journey
- Friction-reducing form design to maximise assessment completion rates
- Transparent communication about the treatment process and expectations
Personalised Email Marketing Programme
Understanding that the decision to pursue medical weight management often involves careful consideration, CJ&CO created a comprehensive email marketing programme that supports potential patients throughout their decision-making process:
- Educational sequences explaining Rumen’s medical approach
- Social proof highlighting patient success stories
- FAQ content addressing common concerns
- Personalised communication based on specific health profiles and goals
For existing patients, we developed retention-focused sequences that provide ongoing support, celebrate milestones, and encourage programme adherence—a critical factor in medical weight management success.
Technical Implementation
The technical execution of Rumen’s digital presence was built with both performance and scalability in mind:
- Responsive design ensuring seamless experiences across all devices
- Optimised page load speeds to minimise bounce rates
- Secure handling of sensitive health information
- Integration with Rumen’s telehealth and prescription management systems
- Comprehensive analytics implementation for ongoing optimisation
Measurable Outcomes
The integrated digital strategy has delivered significant results for Rumen:
- Substantial growth in qualified patient enquiries
- Increased conversion rates from initial assessment to consultation booking
- Enhanced patient retention through the structured communication programme
- Strengthened brand recognition in the Australian medical weight management sector
- Improved organic search visibility for brand and category terms
Ongoing Partnership
Our collaboration with Rumen continues to evolve as we refine and expand their digital presence:
- Continuous optimisation based on user behaviour analytics
- A/B testing of key conversion pathways
- Expansion of educational content addressing specific weight management concerns
- Development of additional patient support resources
The Rumen Experience
The digital ecosystem we’ve created allows Rumen to deliver a seamless patient experience from first interaction through ongoing treatment:
- Initial Assessment: Prospective patients complete a brief online questionnaire to determine eligibility.
- Professional Consultation: Eligible individuals connect with Australian healthcare professionals through secure video consultations.
- Personalised Treatment: If suitable, patients receive prescribed treatments delivered discreetly to their door.
- Comprehensive Support: Throughout their journey, patients have access to doctors, dietitians, and health coaches who provide ongoing guidance.
This integrated approach addresses both the physiological and behavioural aspects of weight management, helping thousands of Australians achieve sustainable results where traditional methods have failed.
The Rumen digital ecosystem demonstrates how strategic design thinking can transform healthcare delivery. By combining medical expertise with user-centred digital experiences, Rumen is changing how Australians access weight management treatment—and CJ&CO is proud to power the digital infrastructure that makes it possible.
Learn more about how CJ&CO can transform your digital presence. Contact our team to discuss your project.
What is Rumen and how does it work?
Rumen is an Australian telehealth service specialising in medical weight loss treatments delivered directly to patients’ homes. Unlike traditional weight loss programmes that rely solely on diet and exercise, Rumen takes a comprehensive medical approach, combining doctor-prescribed treatments with professional support from healthcare practitioners, dietitians, and health coaches.
The Rumen programme works through a four-step process: First, patients complete a quick online assessment to determine eligibility. Second, eligible individuals have an online consultation with an Australian healthcare professional. Third, if suitable, patients receive their prescribed treatment delivered discreetly to their door each month. Finally, patients benefit from ongoing support from a team of doctors, dietitians, and health coaches throughout their weight loss journey.
Rumen’s medical approach helps patients achieve an average 20.2% reduction in body weight, addressing weight management as the complex medical challenge it is rather than simply a matter of willpower.
