But here’s the thing: Facebook didn’t become a billion-dollar company by letting schmucks like you advertise for free. If you want to play in their sandbox, you gotta pay up. And if you need to know what you’re doing, you can easily blow thousands of dollars on useless clicks and impressions.
That’s why you need to get strategic with your Facebook ads. Treat it like a campaign for president of Earth. Do your opposition research, carefully target your voters, and craft messaging that speaks to their hopes and dreams.
In other words, take this shit seriously if you want to dominate. So, let’s get you on board on learning how to advertise on Facebook.
I know what you’re thinking: “Mark, I’m just a simple man trying to sell handmade organic beard conditioner to hipsters. Do I really need to ‘dominate’ Facebook?”
Yes, you do. And here’s why:
Clearly, Facebook ads offer some major advantages compared to other marketing tactics. But it would help if you avoided some common mistakes to make the most of your ad budget:
Like a presidential candidate, your Facebook ad campaign needs a clear objective. Do you want more website traffic, conversions, or brand awareness? Once you define your goal, you can craft messaging and visuals to match. Just blasting generic ads with no objective is a fast track to failure (and overspending).
With over 2 billion monthly active users on Facebook, it’s tempting to try and reach a huge audience. But scattershot targeting will tank your relevance score and waste money. Take the time to precisely define your ideal customer and target ads directly at them. Smaller, high-intent audiences perform better.
You’re competing with cute pets and viral videos for attention. If your visuals and copy are dull, no one will give a crap. Test different images, videos, and text to see what resonates best with your audience. Be eye-catching and emotional rather than overly salesy and product-focused.
Now that you know what not to do, let’s talk about how to create kick-ass Facebook ads.
Launching a successful Facebook ad doesn’t have to be rocket science. Follow these 5 tips to create ads that convert:
Get crystal clear on who you’re targeting. Create a detailed buyer persona with demographics, interests, behaviours, and motivations. It will inform every decision as you build your campaign.
As mentioned above, clearly define your goal before anything else. Do you want clicks to your site or impressions to raise awareness? Facebook offers traffic, conversions, leads, catalogue sales, store visits, and more objectives.
Visually test different images, videos, and copy to see what resonates best with your audience. Try out Facebook’s free Ad Creative Hub for inspiration. And remember emotional appeal and social proof work better than product features and specs.
Your ad’s text is crucial. Include emotional triggers, social proof, and a strong call to action. Keep it short, compelling, and relevant to your audience persona and campaign objective.
Constantly check your Facebook Ads Manager for insights on what’s working and what’s not. Kill underperforming ads, scale up the winners, and continually refine your targeting, creativity, and messaging.
Executing a successful Facebook campaign takes both art and science. If you don’t have the time, skill, or patience to dominate Facebook advertising alone, don’t go it alone.
Smart businesses turn to experts like CJ&CO to set up, manage, and optimize their ad campaigns.
The team at CJ&CO can help you:
Laser target your perfect audience based on detailed personas
If you want to stop wasting money on ineffective Facebook ads and start dominating with proven strategies, chat with the pros at CJ&CO They can assess your business goals and develop a custom advertising game plan to crush it on Facebook.
Some tips for writing effective Facebook ad copy include:
– Use emotional triggers and power words
– Speak directly to your target audience persona
– Keep it short, scannable, and compelling
– Include a strong call to action
– Focus on benefits over features
– Use social proof when possible
Facebook ad costs vary greatly based on factors like audience size, targeting, time of year, and competition. On average, plan to spend:
-$5-$10 per thousand impressions (CPM)
-$0.50-$2.00+ per click (CPC)
-5-15% of revenue on conversions (ROAS)
Start small, analyze data, and scale budgets up strategically over time for best results.
So there you have it, folks. A beginner’s guide to taking over Facebook advertising and sending your conversion rates through the roof.
Remember, you’re up against some big competition for attention on Facebook. So take your campaign seriously, learn from the data, and don’t be afraid to get help. Apply these tips, and you’ll be dominating Facebook advertising like a boss in no time.
Now get out there, target those bearded hipsters, and sell some damn beard conditioner!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
