Wondering how to find influencers on Amazon? You’re not alone. This guide will walk you through discovering and leveraging Amazon’s unique breed of influencers. But before we dive into the nitty-gritty of how to find influencers on Amazon, let’s explore why this matters.
Let’s kick things off with a mind-bender: Amazon, the e-commerce giant we all know and love (or love to hate), has its own breed of influencers. And no, I’m not talking about Jeff Bezos.
These influencers aren’t just hawking products on Instagram or TikTok. They’re leveraging Amazon’s massive platform to drive sales, shape consumer behaviour, and make a pretty penny in the process.
But here’s the kicker – most marketers are completely oblivious to this goldmine of opportunity.
Now, you might be thinking, “Isn’t this just another affiliate program?” Oh, how wrong you are, my friend. The Amazon Influencer Program is a whole different beast.
Unlike traditional affiliate marketing, where anyone with a pulse can slap a link on their blog and pray for commissions, Amazon influencers are curated. They’re not just promoting products; they’re creating entire storefronts, curating collections, and building communities around their recommendations.
But here’s where it gets really interesting: these influencers aren’t just random people with a knack for taking pretty photos. They’re often experts in their niches, with loyal followings and the power to make or break a product’s success on Amazon.
Before we dive into the nitty-gritty of finding these elusive Amazon influencers, let’s talk about why you should give a damn in the first place.
Now that I’ve got your attention, let’s get to the meat of the matter: how to find these Amazon influencers and harness their power for your brand.
First things first, head over to amazon.com/shop. It is where Amazon showcases its top influencers across various categories. It’s like a who’s who of Amazon’s influence.
But here’s a pro tip: don’t just focus on the big names. Look for influencers in your specific niche. Selling eco-friendly pet products? There’s probably an influencer for that.
Amazon Live is the platform’s live-streaming feature, a goldmine for finding active influencers. These folks sell in real-time, engage with their audience, and drive sales.
To find relevant influencers:
Here’s a little-known trick: use Amazon’s search bar to find influencer storefronts. Try searching for “[Your Niche] Influencer Storefront” or “[Product Category] Amazon Influencer”.
For example, try “Fitness Influencer Storefront” if you’re selling fitness equipment. You might be surprised at what you find.
Find top-selling products in your category and check if they’re featured in any influencer storefronts. Here’s how:
Many Amazon influencers cross-promote on traditional social media platforms. Search for hashtags like #AmazonInfluencer or #AmazonStorefront on Instagram, Twitter, or TikTok.
But here’s the twist: don’t just look at their social media content. Check their bio for links to their Amazon storefront. It’s like finding a secret passage to their Amazon influence.
Platforms like Intellifluence and AspireIQ have databases of influencers, including those active on Amazon. While these services come at a cost, they can save countless hours of manual searching.
At CJ&CO, these platforms are particularly useful for identifying niche influencers who might be overlooked by broader searches.
Now that you’ve got a list of potential influencers, it’s time to separate the real deal from the wannabes. Here’s how:
As we wrap up this deep dive into Amazon influencer marketing, let’s take a moment to ponder the future. Because trust me, this is just the beginning.
With Amazon’s continued dominance in e-commerce and its push into new territories like live streaming and social commerce, the role of Amazon influencers is only going to grow.
We’ll likely see more sophisticated tools for influencer discovery and management, deeper integration with Amazon’s advertising platform, and even influencer-exclusive product launches.
The brands that get in on this trend now, build relationships with the right influencers, and master the art of Amazon influencer marketing will be laughing all the way to the bank in the coming years.
So, what are you waiting for? It’s time to stop scrolling through Instagram and start exploring the world of Amazon influencers. Your competitors are still stuck in the old paradigm of influencer marketing. It is your chance to get ahead of the curve.
At CJ&CO, we’ve seen firsthand the impact a well-executed Amazon influencer strategy can have on a brand’s bottom line. We’re talking about sales increases that would make your accountant do a double-take.
Remember, the early bird doesn’t just get the worm in digital marketing. It gets the whole damn garden. So get out there, find your Amazon influencers, and start planting the seeds of your e-commerce empire.
And hey, if you need a hand navigating this brave new world of Amazon influencer marketing, you know where to find us. Because at CJ&CO, we’re not just keeping up with the future of digital marketing – we’re shaping it.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
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