Let’s face it: social media marketing can feel like trying to catch a greased pig at times. Just when you think you’ve got a handle on Facebook and Instagram, along comes Snapchat with its disappearing messages and dog face filters. But here’s the thing – if you’re not using Snapchat for business marketing, you’re missing out on a massive opportunity to connect with younger audiences. So, let’s figure out how to use snapchat for business marketing.
Remember when we all thought Snapchat was just for teenagers sending each other goofy selfies? Well, times have changed. As of 2024, Snapchat boasts over 397 million daily active users worldwide. That’s a lot of eyeballs that could be looking at your brand. But it’s not just about the numbers. Snapchat offers something unique in the social media landscape – authenticity.
Snapchat’s ephemeral content feels refreshingly real in a world of carefully curated Instagram feeds and polished LinkedIn profiles. It’s like the difference between a staged photoshoot and catching a glimpse of someone’s real life through their living room window (not that I’m advocating for peeping, mind you).
Before we dive into the how-to, let’s talk about why you should even bother with Snapchat for business marketing:
First things first, you need to create a Snapchat business account. It’s as easy as downloading the app and signing up. Just remember, choose your username wisely – you can’t change it later without creating a new account.
Now comes the fun part – creating content that doesn’t suck. Here are some ideas:
Remember, the key is to keep it authentic and in the moment. Don’t overthink it—that’s the beauty of Snapchat.
Snapchat isn’t just about sending photos and videos. It’s got some pretty cool features that can take your marketing to the next level:
If you’ve got some cash to splash, Snapchat offers various advertising options:
Like any good marketing strategy, you need to track your results and adjust accordingly. Snapchat provides insights on metrics like:
Use these to refine your strategy and create content that resonates with your audience.
Let’s look at how one brand nailed its Snapchat marketing. Taco Bell created a sponsored lens that turned users’ heads into giant tacos. Sounds ridiculous, right? Well, it was viewed 224 million times and played with for an average of 24 seconds – that’s practically an eternity in social media time.
The lesson? Don’t be afraid to get weird and have fun with it. Snapchat users appreciate creativity and humour.
Using Snapchat for business marketing isn’t rocket science, but it requires a mindset shift. Forget about polished perfection – embrace authenticity, creativity, and a bit of weirdness. Your audience will appreciate the realness, and your brand will stand out in a sea of carefully curated content. Remember, the goal isn’t to be everywhere but to be where your audience is.
If your target demographic hangs out on Snapchat, you need to be there. So go ahead, slap on a dog filter, and start snapping. Your audience is waiting.
Absolutely. With 397 million daily active users, Snapchat remains a powerful platform for reaching younger audiences.
Snapchat ads start at around $5 per day, but costs can vary depending on your targeting and ad format.
Yes! Snapchat’s low barrier to entry and focus on authentic content make it ideal for businesses of all sizes.
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This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
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Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
