Bait advertising, also known as bait and switch, is a type of deceptive advertising in which a business entices customers to visit a store or website with the promise of a particular product or service at a low price, only to then try to sell them a more expensive product or service once they have arrived.
In Australia, bait advertising is generally considered to be a deceptive and misleading practice, and it is therefore prohibited under the Australian Consumer Law (ACL). The ACL applies to businesses operating in Australia, regardless of whether they are based in the country or not.
Under the ACL, businesses are not allowed to make false or misleading representations about the availability, nature, characteristics, suitability, or quantity of goods or services they offer. This includes making false or misleading representations about the price or discounts they offer.
If you believe that a business is engaging in bait advertising, you can report it to the Australian Competition and Consumer Commission (ACCC). The ACCC is responsible for enforcing the ACL and can take action against businesses that engage in deceptive or misleading practices.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.