Is Esatto a Good Brand? The Honest Truth About Australia’s Budget Appliance Maker

Let’s cut the bullshit and talk about is Esatto a Good Brand?

You’re probably wondering if this Aussie appliance brand is worth your hard-earned dollars. Buckle up because we’re about to explore the world of budget-friendly fridges, washing machines, and other household gadgets.

The Esatto Origin Story

Esatto is part of the Residentia Group, an Australian company that’s been shaking up the appliance game. The name “Esatto” means “exact” in Italian, which is a bit fancy for a budget brand, but hey, we’ll roll with it. Their whole schtick provides “exactly what you need” – no more, no less. It’s like they’re the Marie Kondo of appliances, but instead of asking if it sparks joy, they’re asking, “Does it keep your beer cold? Good enough.”

The Lowdown on Esatto

Esatto is like that friend who shows up to the party with a six-pack of cheap beer. It’s not fancy, but it gets the job done. Here’s the deal:

• Esatto is an Australian-owned brand.
• They focus on affordable, no-frills appliances.
• Their name means “exact” in Italian (how fancy)
• They’ve been around since… well, that’s a bit unclear.

The Aussie Connection

Here’s where it gets interesting:

• Australian-Owned: Esatto is proudly Australian-owned, which is a big tick for those who like to support local businesses.
• Australian Designed: Their appliances are designed Down Under, with our scorching summers and laid-back lifestyle in mind.
• Manufactured Overseas: While the brains are Aussie, the brawn comes from overseas, often China. This is pretty common for budget brands and helps keep costs down.

The Nitty-Gritty: Esatto by the Numbers

Let’s crunch some numbers, shall we?

• Fridge Range: Esatto offers tiny 95L bar fridges (perfect for that man cave) to 400L family-sized units that handle a week’s worth of groceries.
• Washing Machine Capacity: Their washers span from 5.5kg to 9.5kg capacity. That’s enough to handle everything from a bachelor’s laundry to a family of five’s weekly wash.
• Market Position: In the Australian kitchen appliances market, which will be worth a whopping $2.9 billion in 2024, Esatto is like a plucky underdog. They’re not dominating the market, but they’re carving out a niche for budget-conscious consumers.

The Good, The Bad, and The Ugly: An In-Depth Look at Esatto

Let’s dive deeper into the world of Esatto appliances, shall we? Buckle up because we’re about to get real about this Aussie brand.

The Good: More Bang for Your Buck

Affordability That Won’t Break the Bank

Esatto’s pricing strategy is like finding a $20 note in your old jeans—unexpectedly pleasant. Their 268L Top-Mount Refrigerator retails for $749, which is a steal compared to similar models from big-name brands that can set you back over a grand. For context, a 2021 Canstar Blue survey found that Australians spend an average of $1,034 on new refrigerators. Esatto’s coming in well under that, mate.

Features That Punch Above Their Weight

For a budget brand, Esatto doesn’t skimp on the good stuff. Take their 400L Top Mount Refrigerator, for example. It comes with:

• A crisper drawer with humidity control
• Adjustable glass shelves
• ECO-LED lighting
• A reversible door

These features are often found in more expensive models, so getting a side of chips with your already cheap burger is like getting a side of chips.

Designed for the Sunburnt Country

Esatto appliances are designed with Australian lifestyles in mind. This means they’re built to handle our scorching summers and laid-back approach to life. No more fridges designed for European kitchens that look about as out of place as a penguin in the outback.

The Bad: Not All That Glitters Is Gold

Energy Efficiency: A Bit of a Power Hog

Here’s where things get a bit sticky. Many Esatto appliances have lower Energy Star ratings. For instance, their 268L Top Mount Refrigerator has a 2-star energy rating. To put that in perspective, the Australian Government’s Energy Rating website states that a 1-star difference can mean about 30% more running costs over the appliance’s lifetime. So, while you’re saving upfront, your wallet might feel the pinch in the long run.

Limited Range: No Smorgasbord Here

If you’re after a wide range of options, Esatto may leave you feeling peckish. Their lineup is more “meat and three veg” than “degustation menu”. For example, their fridge range spans from 95L bar to 400L family-sized units. While this covers the basics, it won’t satisfy the appliance connoisseur looking for specific features or sizes.

Availability: The Hunt is On

Finding Esatto products can sometimes feel like searching for a needle in a haystack. They’re less widely available than other brands, so you should channel your inner explorer to track them down. This limited availability could be a pain if you’re hurrying to replace a broken appliance.

The Ugly: The Not-So-Pretty Truth

Mixed Reviews: A Rollercoaster of Opinions

Customer reviews of Esatto products are about as consistent as Melbourne’s weather – which is to say, not at all. While some users sing praises louder than a kookaburra at dawn, others have had experiences that would make a drop bear cringe. This inconsistency could be due to quality control issues or the nature of budget appliances.

Limited Brand Recognition: The New Kid on the Block

Esatto isn’t exactly a household name like Westinghouse or Fisher & Paykel. This lack of brand recognition could make things tricky down the line. For instance:

• Resale value: When upgrading, you might find selling your Esatto appliance harder than a more well-known brand.
• Repairs: Finding a technician familiar with Esatto products could be challenging, potentially leading to longer repair times or higher costs.
• Parts availability: Less common brands sometimes need help with parts availability, which could be a headache if something breaks down.
• Consumer trust: Many Aussies prefer to stick with brands they know and trust, which could limit Esatto’s market growth.

Is Esatto a Good Brand?

Here’s the truth: Esatto appliances are… fine. They’re not going to win any design awards or revolutionize your kitchen. But if you need a fridge that keeps your beer cold and your veggies fresh, Esatto can deliver.

The Bottom Line

Is Esatto a good brand? Well, that depends on what you’re after. If you want affordable appliances that do the job without frills, Esatto is worth considering. But if you’re looking for premium quality or cutting-edge features, you might want to look elsewhere. Remember, at the end of the day, a fridge is a fridge. It keeps your food cold. A washing machine washes your clothes. Don’t overthink it.

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