SurveyMonkey, the world’s most popular online survey tool, offers free and paid plans. With over 17 million active users globally, SurveyMonkey has become the go-to platform for creating and analyzing surveys. But with multiple pricing tiers available, is SurveyMonkey free to use?
In this comprehensive guide, we’ll break down SurveyMonkey’s pricing, features, and plans to help you understand what’s free and paid and whether the free version is sufficient for your research needs.
SurveyMonkey offers the following core plans:
The free Basic plan allows you to create and send unlimited surveys with up to 10 questions and 100 responses each. It covers occasional survey needs for most non-enterprise users.
The paid plans add features like unlimited questions and responses, advanced skip logic, data exports, team collaboration tools, and more. They are best suited for ongoing survey needs from businesses, market researchers, and frequent survey creators.SurveyMonkey also offers enterprise-level plans for large organizations with advanced needs.
The free Basic plan is surprisingly robust, considering it costs nothing. With it, you can:
The free plan is often sufficient for most basic surveys like customer satisfaction polls, employee feedback, event RSVPs, and market research with small sample sizes.
The key limitations are the 100 response cap per survey and only exporting the first 100 rows of results. But for simple surveys, it packs impressive functionality at no cost.
Once your survey needs to grow beyond what the Basic free plan allows, SurveyMonkey’s paid plans add:
These advanced capabilities make paid plans worthwhile for businesses, research agencies, and other frequent survey creators. The higher pricing tiers add features like data visualization, multi-language surveys, priority support, and more.
SurveyMonkey utilizes the freemium business model. It means key functionality is offered for free to convert a percentage of users to paid plans when they need more advanced capabilities.
SurveyMonkey utilizes the freemium business model. It means key functionality is offered for free to convert a percentage of users to paid plans when they need more advanced capabilities.
Specifically, SurveyMonkey monetizes through:
The freemium model allows wide user acquisition with the free Basic plan. According to SurveyMonkey, one million users sign up every month. A small share of power users convert to paid accounts over time.
While freemium services often limit free plans aggressively, SurveyMonkey provides generous free features. It builds brand awareness and retains budget-conscious users in their ecosystem.
When considering upgrading from SurveyMonkey’s free Basic plan, ask yourself:
While the free plan is competent, larger surveys, frequent use, and advanced functionality require an upgrade.
Even if you only use SurveyMonkey’s Basic plan, you can maximize value:
The main limitations are only 100 responses are allowed per survey, a 10-question maximum, no advanced logic, limited custom branding, and only partial data exports.
Key paid features include unlimited responses/questions, skip logic, full data exports, team collaboration tools, advanced analytics, survey programming, and custom branding removal.
Those with frequent survey needs, large sample sizes, long/complex surveys, team collaboration requirements, or the need for advanced logic and analytics typically require a paid plan.
In summary:
SurveyMonkey offers a generous free Basic plan with unlimited surveys, 10 questions, and 100 responses per survey.
So, while not completely free, SurveyMonkey’s free Basic plan covers simple survey needs at no cost. For advanced use cases, their paid plans offer the right mix of features at reasonable price points for most businesses and organizations.
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Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
