Website revamps are an essential part of any digital growth strategy. It brings along fresh visuals, improved user experience, and better content organization. Yet amid the allure of a makeover, a lurking disaster often goes unnoticed – the potential collapse of SEO worth achieved over the years. Your redesigned website might gleam but at the expense of your hard-earned organic traffic!
Understanding the weightage of SEO in website redesign is crucial to ensure digital success. SEO isn’t a siloed aspect you can afford to integrate later. It should be treated as an essential pillar from the inception of a website redesign project. Whether you are a business owner, a website designer, or a digital marketer, neglecting SEO could cost you substantial organic traffic, thereby reducing your online visibility.
There was once a successful e-commerce platform that saw a drastic 60% drop in organic traffic post-redesign. The website visually was stellar, but the designers overlooked the important SEO structure which caused a significant decrease in search engine rankings. The hit was heartrending for the business, dripping profits over a sustained period. However, they managed to debunk the situation by promptly hiring an SEO firm. After several months of rigorous SEO cleaning, the website regained its previous traffic. It turned out to be an expensive lesson in terms of lost revenues and cost to rectify the issue.
SEO is like a wireframe for your website, and trying to resolve SEO missteps after a website redesign is akin to putting the cart before the horse. It can be a pricey and time-consuming process. SEO needs to be considered from the inception and should continually inform your redesign decisions.
The primary step towards preventing a website redesign failure, due to SEO overlook, is to weave SEO into the core fabric of your website planning. To quantify SEO success, define clear SEO goals and Key Performance Indicators (KPIs) before the redesign process starts. Keep a vigilant eye on these metrics to ensure you are on the right track.
In the world of digital transformation, SEO is the silent protagonist that maintains your digital real estate value. So, in your next website redesign project, ensure ‘SEO during website redesign’ is your mantra for planning and strategy execution.
But, let’s face it, the task of maintaining and improving SEO during a website redesign requires knowledge, time, and dedication. Specialized help can make this complex process smoother while securing your website’s organic traffic.
Our experts are here to help you navigate through this. So why wait? Sign up for our informative newsletter, or better, drop us your contact detail. Let us assist you in making your website redesign a thriving SEO success story.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
