In the digital landscape, where content is king and video is the ace, YouTube stands as a prominent kingdom for creators. Recently, it provided creators a powerful tool to elevate their brands: the expanded Link Listing feature. This comprehensive guide will dive deeper into what this new feature holds and how to leverage it for boosting your brand on YouTube.
Launched in August 2023, YouTube has revolutionized the way links are displayed on its channel. In addition to its ‘Subscribe’ button, it now allows creators to place up to 14 clickable links. These can range from your business’s website addresses, various social media profiles, merchandise stores, and other relevant sites.
However, it’s crucial that creators remember that these links must adhere to YouTube’s Community Guidelines. Rest assured, this exciting feature will be visible to all by August 23rd and will be accessible on both desktop and mobile platforms.
Why is this expansion such a boon for brand propagation via YouTube? Firstly, it gives subscribers an opportunity to follow and discover more about your brand on different platforms, through a single click. Essentially, it aids in nurturing and strengthening customer relationships.
Furthermore, YouTube’s link listing features are not just functional but customizable as well. Creators have the liberty to personalize the titles of their external links. For quick and easy browsing, these links are strategically positioned beside the platform icon – an attention-capturing feature that can boost your digital presence.
An official spokeswoman from YouTube, in a recent interview, emphasized how important these link adaptations are for creators. They not only facilitate sharing of pertinent information but also recommend worthy products or brands. She added, “We, at YouTube are tirelessly working towards devising safer strategies for our creators to incorporate important links within their content.”
Of course, there are some terms to keep in mind when adding these external links. The YouTube’s External Link Policy delineates certain considerations for links to be eligible. Moreover, the recently released Link Updates announcement provides an insightful guide for creators wishing to exploit this feature to the fullest.
The expanded link listing feature thus opens a new avenue for creators on YouTube to amplify their online presence and widen their reach. With 14 new ways to engage with their subscribers and promote their brands, YouTube is indeed breaking the boundaries, and it’s about time creators jumped on this bandwagon.
In conclusion, embrace these novel YouTube link listing features, unleash your creativity in customizing links, and get ready to witness a substantial boost in your brand’s online presence on the World’s second largest search engine.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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