The evolution of holiday marketing has seen brands thinking out-of-the-box, with a remarkable 75% of marketers signaling an early start to holiday promotions in 2023 compared to past years. Many companies have taken the lead in leveraging social media platforms to effectively bring holiday cheer while keeping their brands in the holiday conversation. It’s not only about jumping on the bandwagon earlier than ever – this year focuses on delivering personalized, AI-powered customer care experiences.
Emotional bonds likely fuel the surge in holiday marketing. The end-of-year holiday traditions often elicit a strong emotional response in many people, making it a prime focus for seasonal marketing strategies. Brands tap into these emotions, helping build relationships with their customers grounded in shared experiences and values.
In terms of retail sales, predictions for 2023 sit around a staggering $1.19 trillion globally. Brands vying for a slice of this financial pie must not underestimate the importance of strong social media campaigns. However, even more significant is the need for personalized, AI-powered customer care experiences. As the old adage goes – it’s not just what you say, but how you say it. And in the digitalized world of 2023, it’s also about who – or what – is saying it.
Even with predictions of overall lukewarm sales, online channels remain the beacon of hope for retailers, anticipating robust profits. To capitalize on this, it’s crucial for brands to drive early social commerce and seek conversions directed towards their websites. Businesses can’t afford to be the late bird; waiting to engage with their audience until the holiday season is in full swing isn’t an option. By the end of November, a staggering 89% of marketers will have launched their holiday marketing blitz via social media, outlining the importance of getting in early to grab the attention of potential customers.
Stepping into the spotlight this holiday season is AI-powered customer care, playing a pivotal role in delivering high-quality, personalized responses. Handling customer queries is no small feat, especially during the peak holiday season. For brands looking to stand out and thrive amidst the competition, investing in AI workflow efficiencies and tools offers a practical solution. By simulating human conversation, AI can help keep the communication lines open with customers, round the clock.
It’s evident that, in 2023, successful holiday marketing is no longer only about creating engaging content or cultivating a strong online presence. It’s about the timely launch of campaigns, the effective use of social media platforms, and the integration of AI-powered customer service. Brands that can navigate the complexities of each facet during this season are those set for success.
In summary, getting ahead by capitalizing on social media and AI customer care offers brands a competitive advantage in holiday marketing this season, fostering more profound and more sustainable relationships with prospects and customers alike.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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