In 2023, the world of digital marketing experienced a wave of confusion when Google Ads introduced a new pop-up indicator termed ‘Limited by Bid Strategy.’ The digital marketing community, led initially by expert Anthony Higman, was taken aback by the ambiguity of this new feature appearing mainly on enhanced manual CPC campaigns. A game-changer or a hindrance – the debate was sparked among the Pay-Per-Click (PPC) community, with continuous dialogue surrounding the benefits and potential drawbacks this new feature might entail.
One might wonder, ‘Limited by Bid Strategy’ – what does it imply? In layman’s terms, this small yet significant feature is Google’s way of waving a flag – drawing attention to a campaign. It emphasizes that with the execution of value-based bid strategies, campaigns could undertake better conversions, maintaining the ROAS or meeting the target CPA – a soft nudge towards optimization.
However, it’s essential to note Google’s assurance that this feature does not call for immediate action from the advertiser’s end. It’s simply a tool offering recommendations, demystifying the initial confusion that surrounded it. Think of it as a guiding compass, suggesting what could be but not mandating action.
This new feature wasn’t received without apprehension among advertisers. They wondered if this was a subtle hint towards Google plans to phase out manual CPC, a concerning notion for industries where enhanced conversion data or conversion value-based strategies aren’t a natural fit. What it means for them could be a whole new ball game they’d have had no choice but to play.
Meanwhile, the advent of this feature has been hailed as a boon for Smart campaigns. Digital marketing expert Greg Finn highlighted its potential benefits in this landscape, providing a sensational twist to the story.
As the conversation evolved, Google Ads Product Liaison officer Ginny Marvin came forth addressing the doubts and clarifying the functionality of the new indicator. The discussions extended to the alterations in eCPC for Shopping campaigns and other scenarios where a bid strategy might be constrained due to issues such as inventory limitation, budget constraints, or bid status.
As fascinating as it sounds, understanding the full scope of Google’s ‘Limited by Bid Strategy’ requires a deep dive into Google’s Bid Strategy Status guidelines. It’s here that you would find detailed insights about the underlying principles of this feature and how it could add value to your advertising strategies.
As we delve deeper into the contemporary scenario of PPC advertising, it becomes imperative to stay abreast of the developments in Google Ads. Keeping a close eye on new updates and features will equip advertisers with the necessary tools to optimize their strategies and meet their digital marketing goals effectively. So, make sure to keep your fingers on the pulse of this ever-evolving digital landscape.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
![The ‘Giveaway Piggy Back Scam’ In Full Swing [2022]](https://www.cjco.com.au/wp-content/uploads/pexels-nataliya-vaitkevich-7172791-1-scaled-2-683x1024.jpg)
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
