As the digital landscape continues to evolve, it has become clear that the traditional methods of link building are evolving as well. Moving towards more modern content marketing approaches is not only a trend but a necessity for businesses looking to improve their SEO and visibility online.
Link building has come a long way from the olden days of simple list building and outreach to what it is today – an intricate process tied closely to content marketing and strategizing. In the realms of modern link building, individuals have to wear multiple hats beyond the conventional about-face of outreach and links. Modern-day link builders need to be analysts, creators and distributors of content.
Link building methods today are classified chiefly into two categories, earned links and outreach-based links. Earned links result from quality content that naturally attracts links. This process often involves content distribution strategies like social ads remarketing, Google Ads, and more. On the other hand, outreach-based links involve proactive outreach methods, usually an amalgamation of influencer marketing techniques and digital PR to secure links softly.
The process of linkable content creation also holds significant importance in modern link buildings. Creating structure and substance in the content that is easily linkable by other creators is a crucial player in SEO performance. This could be via ways of expert sourcing where becoming a credible source in your niche could automatically draw visitors and links.
In this modern era of link building, tools and tactics effective in prospecting the most suitable sites for outreach are quintessential. Techniques such as buttering up prospects, designing that perfect pitch, layering your outreach, and persistent follow-ups for re-engaging are crucial.
However, like all strategies, modern link building too has its pitfalls. One such common mistake is overlooking the ‘value for the users’ while creating content. Focus on crafting valuable content for the visitors first; the links will surely follow!
In summation, the need for adapting modern link building strategies over conventional methods is reigning supreme in the SEO landscape. These strategies could act as a boon for SEO professionals and digital marketers seeking a higher ranking in this increasingly competitive business environment.
In the journey of SEO, the strategic implementation of modern link building techniques is just a beginning. The challenge lies in understanding these strategies and applying them successfully. We would love to hear if implementing these strategies were beneficial for your next SEO campaign. Please share your outcomes or experiences with us!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
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