The world of SEO professionals and digital marketers was thrown for a surprise recently as Google decided to pull the plug on HowTo and FAQ rich results along with reduced visibility for FAQ results. Despite speculations, these changes are not part of Google’s upcoming Search Generative Experience. Instead, they seem to be a deliberate step towards ensuring a cleaner user experience.
Not Preparing for AI, but a Cleaner Look: A Statement from Gary Illyes
Here’s some more clarity on the matter – a recent statement from Gary Illyes at the Pubcon Pro is particularly enlightening. Illyes stressed that Google’s goal is not to create room for AI advancements necessarily. Rather these alterations are part of a larger process of simplifying and beautifying the user’s search results. Google is essentially trying to streamline, making its feature sets less crowded, and more user-friendly.
The 25 Years Long Legacy of 10 Blue Links on Google
For all those who’ve been wondering about the fate of the classic ’10 blue links’, breathe easy. Having held their place on Google SERPs for a quarter of a century, these traditional links are here to stay. Despite continual refreshes and enhancements, these “10 blue links” have formed the backbone of Google’s SERPs, resisting changes aimed at improving user interaction.
SEO Features: A Circus of Shiny Things?
Google’s penchant for unveiling shiny new items often sidetracks SEO experts and marketers. Latest in this list is the Core Web Vitals. While these additions are important for SEO professionals to consider, it’s vital not to lose focus on the big picture and consider every new update as an ultimate game-changer.
Writing for Humans: The Decades Old Success Mantra
A constant refrain from Gary Illyes reinforces one key point – ‘content is king’. Original, human-centric content that resonates with the audience is what really matters. Every successful Google SERP update and SEO strategy boils down to creating engaging, user-friendly content. Establishing authority and trustworthiness in your respective field amplifies your online success rate phenomenally.
Google’s Plan: Simplifying Search Results Further
In line with its recent adjustments, the search engine giant is predicted to axe more SERP features. As Google continues in its pursuit of delivering the best user experience, digital marketers and SEO professionals should brace themselves for more such simplifications.
Given these developments, a reorientation of content strategy could be warranted, keeping the user-centric nature of content at its core. Google’s constant SERP updates serve as reminders for content creators to understand their customers better, create rich, unique content, and keep up with Google’s updates to maintain effective SEO strategies.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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