The world is going mobile, and with it, our shopping behaviors are changing too. eCommerce businesses are now faced with a golden opportunity to leverage this mobile-driven shift to deliver more personalized, timely, and engaging shopping experiences to their customers. Enter SMS marketing: a powerful tool that has radically transformed the way businesses interact with their customers.
The ubiquity of mobile phones today is pervasive, becoming an indispensable part of our everyday lives. Recent studies demonstrate the tremendous potential offered by the world-wide embrace of mobile devices. eMarketer reveals that in the year 2022, over half of all global web traffic was driven by mobile devices. This technology trend indicates that now is the perfect opportunity for businesses to get on the SMS marketing bandwagon.
What is SMS Marketing, and why does it matter for your eCommerce business?
In a digital marketing landscape that is increasingly overcrowded, SMS marketing brings a gust of fresh air. Analogous to the traditional newsletter, SMS marketing uses text messages to communicate with customers at global scale and speed. But here’s the kicker: SMS marketing boasts an open rate of a whopping 98%, according to a report from Gartner. When executed correctly, it can significantly improve customer engagement and open new revenue streams.
For a deep dive into how to implement an effective SMS marketing strategy, the guide from Cordial offers some invaluable insights and practical tips. This comprehensive guide encapsulates everything from segmenting your customer base for personalized messaging, to writing compelling copy that drives action, to tracking and measuring your success. It is a must-have resource for businesses looking to ramp up their SMS marketing efforts.
Building customer loyalty and driving revenue with SMS marketing
Leveraging the potential of SMS marketing can reap several benefits, including building customer loyalty and driving revenue. Engaging your customers with personalized, relevant offers at the most opportune times is a sure-fire way to build trust and loyalty. For example, consider a customer who has just abandoned their online shopping cart. A timely, well-crafted SMS can draw them back, not only salvaging a potential sale but also forming an impression of a brand that genuinely cares about its customers’ experiences.
Taking action today: why now is the right time
As the age-old adage goes, there’s no time like the present. With mobile usage growing exponentially, businesses that fail to adopt SMS marketing strategies risk falling behind in the competitive eCommerce landscape. In such an environment, missing out on the vast potential of SMS marketing can be a costly misstep.
To help businesses get started, Cordial offers an insightful SMS marketing guide available for download. It is the perfect starting point to strengthen customer connections and boost your revenue through SMS marketing.
In summary, SMS marketing presents an incredible opportunity for businesses to foster deeper customer relationships, drive engagement, and ultimately maximize eCommerce success. Don’t let this opportunity pass by – the time to embrace SMS marketing is now.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
