Live service games, also known as games-as-a-service, have dominated the gaming industry in recent times. They present endless opportunities while churning out curated content to maintain player interests over time. They also offer features laden with dynamic encounters that breathe new life into gaming experiences, primarily through repeatable content that keeps players coming back for more.
Expected to reach 3.6 billion players by 2024, live service game developers are seeking a competitive edge to gain and retain a piece of this sprawling market. Google, with its worldwide connectivity through Google Search and YouTube, has long been part of the live service model, yet its potent toolset in Google Cloud stands to redefine this landscape further.
Developers of live service games face a unique dilemma: ensuring reliable service to players spanning the globe. Google Cloud enables game developers to bridge that gap, connecting players to game servers, and addressing one of the industry’s most significant pain points.
It’s no secret that game launches are notoriously fraught with challenges—even more so when the success far exceeds expectations. Here, Google Cloud comes to the rescue, providing the robust infrastructure necessary to withstand the high stresses of a successful game launch and enhance performance.
The scalability of live service games is a prime factor underpinning their success. With Google Kubernetes Engine (GKE), developers can deploy, scale, and manage containerized applications anywhere. Integrating Kubernetes into their workflow ensures developers can handle computing tasks at scale—even those on a massive scale. Agones, a promising open-source game server orchestrator, comes into play here. Developed in partnership with Ubisoft, Agones focuses on orchestrating and scaling game server workloads, enabling developers to operate live games efficiently.
Data is the lifeblood of live service games, and its secure and scalable organization is paramount. Google Cloud offers a robust data infrastructure, allowing developers to gather, secure, and process vast amounts of game data, thereby ensuring players enjoy a seamless gaming experience.
But with immense data comes the unmatched advantage of accessing player insights. Processing this data and deriving insights from it is a vital strategic move for game developers. These insights enable them to enhance player experiences, keep their audiences engaged, and help the live service model thrive. Google Cloud’s data processing and machine learning capabilities make this goal attainable. The AI and machine learning models create player profiles, build predictive models, ensure fair matchmaking, and recommend content that resonates with players, thus unlocking the full potential of the live service model.
Embrace these future-proof strategies, and you will significantly influence your competitive position in the live service game industry. Exploit Google Cloud’s arsenal of tools for scalability and game data organization, and stay ahead in the race. Unlock valuable player insights with Google Cloud to boost engagement and maximize your revenues. Give your players the live game experience they crave and deserve.
Harness the power of Google Cloud for scalable performance and player insights in the live service game industry. Become part of the evolution that leverages advanced cloud solutions to cater to the constantly fluctuating needs of billions of gamers worldwide.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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