Adapting to Change: Maximizing ROI by Aligning Marketing Strategies with Consumer Preferences Amid Budget Constraints
In a rapidly evolving digital landscape, marketers are grappling with shrinking resources and an increasing need to optimize for return on investment (ROI). Recent data indicates that 68% of marketing budgets experienced a contraction, ranging from 5% to 10%, in the second half of 2023. Understanding how to best align marketing strategies with changing consumer…