Digital Marketing News

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Industry News & Trends
Industry News & Trends

HubSpot’s AI Evolution: Introducing Advanced Capabilities and Revamped Sales Hub at Inbound 23

The curtains of Inbound 23 parted amidst palpable excitement as HubSpot made a groundbreaking disclosure, unraveling the future of Artificial Intelligence (AI) within Customer Relationship Management (CRM) and sales technology. Hubspot, an industry leader renowned for their innovative marketing, sales, and service software, has introduced their newly minted HubSpot AI, underlining a remarkable transformation in…

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Industry News & Trends
Industry News & Trends

Mastering Multichannel Marketing: A Step-by-Step Guide to Boosting Your Brand’s Success

Multichannel Marketing: Amplifying Your Brand's Voice! Multichannel marketing is a strategy that uses different platforms like websites, social media, print media, and more to engage with customers. It focuses on marketing across various channels, thereby maximizing reach and visibility. Unlike omnichannel marketing, which centralizes seamless customer experience, multichannel marketing concentrates on channel diversity. Though it…

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Industry News & Trends
Industry News & Trends

Decoding Real-Time Data Challenges & Innovations in Customer Data Platforms

In the dynamic world of data, marketing strategies have been revolutionized through the innovative application of Customer Data Platforms (CDPs). The functionality provided by CDPs, particularly in establishing a comprehensive Single Customer View (SCV), empowers organizations to deeply personalize customer experiences and activate marketing strategies in real-time. However, the concept of 'real-time' can appear deceptively…

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Industry News & Trends
Industry News & Trends

Elevate Your SEO Game: A Comprehensive Guide to Modern Link Building and Content Marketing Strategies

As the digital landscape continues to evolve, it has become clear that the traditional methods of link building are evolving as well. Moving towards more modern content marketing approaches is not only a trend but a necessity for businesses looking to improve their SEO and visibility online. Link building has come a long way from…

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Industry News & Trends
Industry News & Trends

Teamwork.com Redefines Sales Efficiency: A Shift from Quantity to Quality Spurs 50% Uptick in Performance

The Teamwork.com Sales Story Founded out of a necessity to fill a void in project management tools, Teamwork.com burgeoned into a comprehensive project management platform, presently boasting over 350 employees stationed in 13 global locations. Our conversation with Beau Brooks, Global VP of Sales at Teamwork.com, offered remarkable insights into the evolution of the company's…

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Unlocking the Power of Custom Containers on Amazon SageMaker for Streamlined ML Application Deployment
3 minute Read

Industry News & Trends

Unlocking the Power of Custom Containers on Amazon SageMaker for Streamlined ML Application Deployment

In the past few years, machine learning (ML) has marked its roots into an array of industries ranging from healthcare to retail, significantly solving complex business challenges of managing vast data and effective decision-making. The power enabling ML's widespread adoption is the availability and versatility of platforms like Amazon SageMaker that aid in building, tuning,…

Casey Jones
Casey Jones
September 27, 2023

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Google Ads Launches Creative Guidance: A Revolutionary Tool for Optimizing YouTube Campaigns
3 minute Read
Industry News & Trends

Google Ads Launches Creative Guidance: A Revolutionary Tool for Optimizing YouTube Campaigns

In the realm of digital advertising, 2023 saw the advent of a revolutionary tool: Google Ads' new feature, Creative Guidance. This game-changing solution aims to help advertisers optimize their YouTube campaigns, making them more efficient and effective. Designed to evaluate advertisements and offer constructive feedback, Creative Guidance holds the promise of transforming how businesses approach…

Casey Jones
September 16, 2023
Exploring AI Missteps in Content Generation: Microsoft’s Muddled Response and the Future of SEO
3 minute Read
Industry News & Trends

Exploring AI Missteps in Content Generation: Microsoft’s Muddled Response and the Future of SEO

Content assuaged with artificial intelligence is a rapidly burgeoning field, with companies of the likes of Microsoft becoming highly reliant on AI for content generation. AI in content production can craft anything from sports updates to financial news. However, like any other technology, it's not void of imperfections, and unchecked, can cause considerable damage. Today,…

Casey Jones
September 16, 2023
Seizing Opportunity in Disruption: Leverage SEO and Content Marketing to Thrive During a Market Slump
3 minute Read
Industry News & Trends

Seizing Opportunity in Disruption: Leverage SEO and Content Marketing to Thrive During a Market Slump

In the face of a market slump, an unprecedented opportunity arises for businesses willing to maintain their marketing momentum. The crucial strategy that empowers this resilience is the fusion of Search Engine Optimization (SEO) and content marketing. As economic downturn rings alarm bells, businesses often retract their marketing initiatives. However, by leveraging SEO strategies and…

Casey Jones
September 16, 2023
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Google Ads Launches Creative Guidance: A Revolutionary Tool for Optimizing YouTube Campaigns
3 minute Read
Industry News & Trends

Google Ads Launches Creative Guidance: A Revolutionary Tool for Optimizing YouTube Campaigns

In the realm of digital advertising, 2023 saw the advent of a revolutionary tool: Google Ads' new feature, Creative Guidance. This game-changing solution aims to help advertisers optimize their YouTube campaigns, making them more efficient and effective. Designed to evaluate advertisements and offer constructive feedback, Creative Guidance holds the promise of transforming how businesses approach…

Casey Jones

September 16, 2023

Exploring AI Missteps in Content Generation: Microsoft’s Muddled Response and the Future of SEO
3 minute Read
Industry News & Trends

Exploring AI Missteps in Content Generation: Microsoft’s Muddled Response and the Future of SEO

Content assuaged with artificial intelligence is a rapidly burgeoning field, with companies of the likes of Microsoft becoming highly reliant on AI for content generation. AI in content production can craft anything from sports updates to financial news. However, like any other technology, it's not void of imperfections, and unchecked, can cause considerable damage. Today,…

Casey Jones

September 16, 2023

Seizing Opportunity in Disruption: Leverage SEO and Content Marketing to Thrive During a Market Slump
3 minute Read
Industry News & Trends

Seizing Opportunity in Disruption: Leverage SEO and Content Marketing to Thrive During a Market Slump

In the face of a market slump, an unprecedented opportunity arises for businesses willing to maintain their marketing momentum. The crucial strategy that empowers this resilience is the fusion of Search Engine Optimization (SEO) and content marketing. As economic downturn rings alarm bells, businesses often retract their marketing initiatives. However, by leveraging SEO strategies and…

Casey Jones

September 16, 2023