Digital Marketing News

An advanced generative AI gateway constructed on AWS near a city.
Industry News & Trends
Industry News & Trends

Securing AI Innovations: Constructing an Advanced Generative AI Gateway on AWS for Responsible Consumption of Foundation Models

In the age of ever-evolving AI and ML technologies, the significance of Foundation Models (FMs) is often diluted. Dramatically transforming the sector, these models set the basis for AI applications in numerous industries. Yet, the adoption of these models comes with its own set of challenges; particularly in regulated industries. Thus, there is a distinct…

A can of coca cola sits on top of a guitar, highlighting the threat of online ad fraud to digital marketing.
Industry News & Trends
Industry News & Trends

Online Ad Fraud: The $84 Billion Threat to Digital Marketing and the Path to Solution

Online advertising is a bustling industry, brimming with possibilities. Yet, ugly shadows lurk behind this digital success story - aggressive threats, rampant scams, and widespread fraud. Alarming forecasts caution against a menacing upturn, predicting online ad fraud to cost marketers a whopping $84 billion in 2023 alone. Digital ad fraud, a manipulative tactic, runs the…

A crocheted robot sitting next to a easel, enhancing data analysis using BigQuery's Query Execution Graph and Performance Insights.
Industry News & Trends
Industry News & Trends

Enhancing Data Analysis: The Power of BigQuery’s Query Execution Graph and Performance Insights Unleashed

The complexity of data analysis with Google Cloud's BigQuery is undeniable. A myriad of interconnected, dynamic variables can dictate the speed of query execution, often mandating the need for manual optimization. In today's data-driven landscape, more streamlined and accessible solutions are a necessity. With the general availability of the 'Query Execution Graph with Performance Insights',…

A bridge over a river with DevOps Engineers.
Industry News & Trends
Industry News & Trends

Master Google Cloud Run Deployment: Unleashing the Power of GitHub Actions for DevOps Engineers

With the relentless march of innovation in software technology, DevOps engineers are increasingly leveraging the power of Google Cloud Run and GitHub Actions to optimize their application development pipelines. However, some may stumble over the task of effectively deploying Cloud Run via GitHub Actions, which is why we've developed this comprehensive guide just for you.…

Dead trees in a forest during turbulent times.
Industry News & Trends
Industry News & Trends

Unlock Savings with Cloud Finance: Mastering Cost Optimization in Turbulent Times

The ever-surging wave of economic turbulence, characterized by high inflation, recurrent supply chain disruptions, and relentless cost increase, has caught businesses in a vortex of uncertainty and unpredictability. However, amidst these swirling challenges, the progressive clouds of technological advancement offer a beacon of hope, rendering digitization an opportune strategy for businesses. This transformation goes beyond…

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Revolutionizing Computer Vision: Columbia Researchers Unveil Groundbreaking Zero-1-to-3 Framework for 3D Reconstruction
3 minute Read

Industry News & Trends

Revolutionizing Computer Vision: Columbia Researchers Unveil Groundbreaking Zero-1-to-3 Framework for 3D Reconstruction

Changing an object's camera viewpoint with just a single RGB image has been a persistently challenging aspect in the field of computer vision. Overcoming these complications, however, is turning out to be a game-changer in many technology-reliant sectors of society, from augmented reality and robotics to art restoration. Previous attempts to solve this puzzle mostly…

Casey Jones
Casey Jones
September 30, 2023

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Boost Your Holiday Sales: Mastering Paid Search Strategy for Black Friday and Cyber Monday Success
3 minute Read
Industry News & Trends

Boost Your Holiday Sales: Mastering Paid Search Strategy for Black Friday and Cyber Monday Success

As the festive season rolls in, it brings with it the most anticipated shopping events of the year - Black Friday and Cyber Monday. Online retailers are presented with enormous opportunities to drive sales and boost revenue. The success of these events largely depends on an effective paid search strategy. With the proper application of…

Casey Jones
September 29, 2023
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Boost Your Holiday Sales: Mastering Paid Search Strategy for Black Friday and Cyber Monday Success
3 minute Read
Industry News & Trends

Boost Your Holiday Sales: Mastering Paid Search Strategy for Black Friday and Cyber Monday Success

As the festive season rolls in, it brings with it the most anticipated shopping events of the year - Black Friday and Cyber Monday. Online retailers are presented with enormous opportunities to drive sales and boost revenue. The success of these events largely depends on an effective paid search strategy. With the proper application of…

Casey Jones

September 29, 2023