Digital Marketing News

A set of padlocks and chains on a colorful background, showcasing the power of group updates in Dependabot's latest version.
Industry News & Trends
Industry News & Trends

Revolutionizing Dependency Management: Unleashing the Power of Grouped Updates in the Latest Dependabot Version

In a dynamic technological landscape, maintaining system dependencies has emerged as a critical task for developers. Timeous updates of system dependencies ensure smooth operation and continued compatibility with evolving systems worldwide. Turning this into a reality often involves many tools, one such being Dependabot. But, even for seasoned developers, managing system dependencies can become a…

The word "ai" displayed on a black background with algorithmic reasoning.
Industry News & Trends
Industry News & Trends

In-Context Learning Enhances Algorithmic Reasoning in GPT-3 and Other Large Language Models

Over the past few years, the powerful capabilities of large language models like GPT-3 and PaLM have seen advancements that have considerably enhanced their performance in natural language processing tasks. Aside from their prowess in NLP, they've also demonstrated remarkable progress in other areas. Yet one frontier stubbornly remains: algorithmic reasoning. Despite their versatile strengths,…

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Industry News & Trends
Industry News & Trends

Meta’s Innovative Search Tool: A Game Changer for Branded Content Campaigns & Influencer Marketing Strategy Amid New Digital Services Act

Meta Unveils Search Branded Content Tool for Enhanced Transparency in Influencer Marketing Meta recently announced the launch of its new "Search Branded Content" tool, which has the potential to revolutionize branded content campaigns. This tool, now available in the Ads Library, provides valuable insights into competitor strategies and influencer partnerships. The timing of this innovation…

A bicycle with a digital display on the handlebar showcasing advertisements.
Industry News & Trends
Industry News & Trends

Mastering the Art of Advertising: What Makes an Ad Standout?

As we step into the bustling, ever-evolving world of advertising, one phrase instantly sparks debate: "the best advertising campaign.” Defining what constitutes the "best" is fraught with potential biases and subjectivity. While certain advertisements may resonate powerfully with some, they may entirely miss the mark with others. Hence, it becomes critical to understand the universal…

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Industry News & Trends
Industry News & Trends

Revolutionizing Robotics: How Advanced Language Models Train Robots in Novel Tasks

As we continue to make strides in robotics, a key challenge remains unresolved - how can we enable users to interactively teach robots to perform novel tasks? For example, let's consider tasks like instructing a manipulator robot or teaching new tricks to a robotic dog. The present methods aren’t seamless. They're hampered by behavioral constraints…

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FreeMan Dataset Leaps Forward in 3D Human Pose Estimation, Overcoming Limitations of Prior Models
3 minute Read

Industry News & Trends

FreeMan Dataset Leaps Forward in 3D Human Pose Estimation, Overcoming Limitations of Prior Models

The field of 3D human pose estimation has seen leaps in advancements over the past few years, boasting wide-ranging applications from gaming and special effects to autonomous systems and healthcare. Despite these strides, current datasets such as Human3.6M and HuMMan that fuel estimation models fall short as they were derived from controlled, lab-based environments and…

Casey Jones
Casey Jones
September 24, 2023

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Inside the Content Creation Industry: Unmasking the Mystique, Salaries, and How to Break In
3 minute Read
Industry News & Trends

Inside the Content Creation Industry: Unmasking the Mystique, Salaries, and How to Break In

Navigating the Exciting Landscape of Content Creation Imagine ditching the regular chime of your 9 to 5 work day for a journey into the enigmatic, yet fulfilling world of digital content creation. That was my transformative trajectory from being ensnared in a sales job, braving the tedium of regular employment, to wading through the captivating…

Casey Jones
September 9, 2023
Revolutionizing Engagement: VMware’s Triumph in Event Content Activation and Repurposing Strategy
3 minute Read
Industry News & Trends

Revolutionizing Engagement: VMware’s Triumph in Event Content Activation and Repurposing Strategy

Maximizing the value of event content through intelligent repurposing and extended reach not only ensures the highest return on investment, but also significantly improves engagement and brand reach. Traditionally, large-scale events generate free-flowing, diverse, and high-quality content, but in many cases, their impact fades as quickly as they come to a close. Now, the industry…

Casey Jones
September 9, 2023
From Universal Analytics to GA4: Google’s Analytics Reinvented – Time to Switch Now!
3 minute Read
Industry News & Trends

From Universal Analytics to GA4: Google’s Analytics Reinvented – Time to Switch Now!

Google jolted the world of digital analytics when they announced the discontinuation of Universal Analytics, urging users to transition to Google Analytics 4 (GA4). The news caught fire in the digital community, with SEO professionals, digital marketers, website administrators, and all system users scrambling to understand the change. Google's Universal Analytics had established itself as…

Casey Jones
September 9, 2023
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Inside the Content Creation Industry: Unmasking the Mystique, Salaries, and How to Break In
3 minute Read
Industry News & Trends

Inside the Content Creation Industry: Unmasking the Mystique, Salaries, and How to Break In

Navigating the Exciting Landscape of Content Creation Imagine ditching the regular chime of your 9 to 5 work day for a journey into the enigmatic, yet fulfilling world of digital content creation. That was my transformative trajectory from being ensnared in a sales job, braving the tedium of regular employment, to wading through the captivating…

Casey Jones

September 9, 2023

Revolutionizing Engagement: VMware’s Triumph in Event Content Activation and Repurposing Strategy
3 minute Read
Industry News & Trends

Revolutionizing Engagement: VMware’s Triumph in Event Content Activation and Repurposing Strategy

Maximizing the value of event content through intelligent repurposing and extended reach not only ensures the highest return on investment, but also significantly improves engagement and brand reach. Traditionally, large-scale events generate free-flowing, diverse, and high-quality content, but in many cases, their impact fades as quickly as they come to a close. Now, the industry…

Casey Jones

September 9, 2023

From Universal Analytics to GA4: Google’s Analytics Reinvented – Time to Switch Now!
3 minute Read
Industry News & Trends

From Universal Analytics to GA4: Google’s Analytics Reinvented – Time to Switch Now!

Google jolted the world of digital analytics when they announced the discontinuation of Universal Analytics, urging users to transition to Google Analytics 4 (GA4). The news caught fire in the digital community, with SEO professionals, digital marketers, website administrators, and all system users scrambling to understand the change. Google's Universal Analytics had established itself as…

Casey Jones

September 9, 2023