Google’s Silent Inflation of Ad Prices: A Threat to Advertiser Trust and Market Competition?
Google, a name now synonymous with web-based queries, has come under scrutiny as the unsaid price hikes in its advertising bids have begun to irk advertisers and paint a worrisome picture for market competition. A substantial inflation of around 5-10% has been observed without any formal disclosure or discussion with advertisers. However, many marketers believe…