Revolutionizing Marketing: The Role of Generative AI in Transforming Automation Platforms and Disrupting Campaign Management
Generative AI's meteoric rise from a flashy new concept to a transformational tool in marketing operations signifies the dawn of a new era in the tech industry. The capacity for artificial intelligence to create content autonomously unleashed the potential of innovative strategies in marketing automation platforms (MAPs) and content management system (CMS) towards high-yield campaigns.…