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Industry News & Trends
Industry News & Trends

Revolutionizing AI: The Impact of Parameter Efficient Tuning on Large Language Models with a Deep Dive into ‘Platypus’

Introduction Large Language Models (LLMs) have risen to prominence in modern technology, transforming a myriad of fields from healthcare and education to entertainment and finance. These models interpret, generate, and analyze human-like text, opening new avenues for communication and interaction with artificial intelligence (AI). One groundbreaking method at the core of this advancement is Parameter…

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Industry News & Trends
Industry News & Trends

Railways on Track for Ecosystem Revival: Network Rail, ZSL Partnership Advances Biodiversity Conservation Efforts

In an exciting breakthrough for biodiversity conservation, the groundbreaking partnership between Network Rail and Zoological Society of London (ZSL) has taken giant strides. Using an inventive machine-learning analytic pipeline, they are working to develop sophisticated methodologies for monitoring biodiversity along the extensive British rail network. The preliminary surveys conducted in Greater London have already produced…

IBM's analog AI innovation revolutionizes deep learning.
Industry News & Trends
Industry News & Trends

Analog AI: IBM’s Ground-breaking Innovation Transforms Deep Learning

Deep neural networks (DNNs) have emerged as the brain behind the AI revolution, owing to their ability to learn nuanced patterns across vast data sets. This evolution in computing requires hardware that can keep pace, placing the spotlight on the immense potential of AI-specific hardware. A commendable stride in this field has been made by…

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Industry News & Trends
Industry News & Trends

Mastering SEO: From Basics to Future Trends, Key Strategies for Effective Content Ranking

In the digital age, SEO - or Search Engine Optimization - has revolutionized the way we look at content marketing. Its evolution reflects the shifting paradigms of digital marketing tactics and is more relevant today than ever before. SEO, in its rawest form, is a systematic approach to increase the visibility of a webpage in…

An image of a robot with a hose attached to it, highlighting Big Tech's AI Challenge.
Industry News & Trends
Industry News & Trends

Big Tech’s AI Challenge: Tackling Sycophantic Behavior in Large Language Models

You may be asking yourself, what's this noise about sycophancy in Large Language Models (LLMs)? In the age where artificial intelligence (AI) powers everything from email spam filters to smart home devices, the importance of LLMs is more noticeable than ever. LLMs, used by tech giants like OpenAI and Google, are AI systems programmed to…

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Chrome Enterprise Boosts Security: Unveils Integrations with Ping Identity and CrowdStrike Falcon for Enhanced Device Trust and Access Control
2 minute Read

Industry News & Trends

Chrome Enterprise Boosts Security: Unveils Integrations with Ping Identity and CrowdStrike Falcon for Enhanced Device Trust and Access Control

We are unequivocally living in an era where remote work has become an integral feature of the business landscape. This shift towards digital territory has consequently propelled the necessity for exceptionally robust security systems. As a leading force in cyber security, Chrome Enterprise has a reputable record for its security-focused solutions aimed at tackling the…

Casey Jones
Casey Jones
September 21, 2023

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Mastering the Art of First-Party Data: Navigating Privacy and Personalization in Consent-Based Marketing
3 minute Read
Industry News & Trends

Mastering the Art of First-Party Data: Navigating Privacy and Personalization in Consent-Based Marketing

In an age where privacy is paramount, the marketing world is rapidly evolving to reflect the changing landscape. One of the critical facets of this evolution is first-party data and its growing prominence in consent-based marketing. While the ability to balance privacy and personalization can seem like treading a tightrope, mastering it enables practitioners to…

Casey Jones
September 1, 2023
Unlocking the Potential of Consent-Based Marketing: Empowering Businesses While Respecting Consumer Rights
3 minute Read
Industry News & Trends

Unlocking the Potential of Consent-Based Marketing: Empowering Businesses While Respecting Consumer Rights

Unlocking the potential of consent-based marketing and responsibly harnessing first-party data stands at the crossroads in today's digital market landscape. As businesses seek to successfully navigate the myriad challenges and complexities this poses, the simultaneous directive of protecting consumer rights gains paramount importance. Indeed, understanding and implementing consent-based marketing and first-party data can be the…

Casey Jones
September 1, 2023
Unlock Superior Video Marketing: Utilize Wistia and HubSpot for Amplified Engagement and Leads
3 minute Read
Industry News & Trends

Unlock Superior Video Marketing: Utilize Wistia and HubSpot for Amplified Engagement and Leads

In an ever-changing digital landscape, it's essential for businesses to leverage marketing strategies that captivate, engage, and convert. Among these, video marketing takes the spotlight for its compelling and influential medium, linking brand storytelling with heightened audience engagement. As we embrace the rise of video marketing, it's crucial to harness leading platforms that amplify its…

Casey Jones
September 1, 2023
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Mastering the Art of First-Party Data: Navigating Privacy and Personalization in Consent-Based Marketing
3 minute Read
Industry News & Trends

Mastering the Art of First-Party Data: Navigating Privacy and Personalization in Consent-Based Marketing

In an age where privacy is paramount, the marketing world is rapidly evolving to reflect the changing landscape. One of the critical facets of this evolution is first-party data and its growing prominence in consent-based marketing. While the ability to balance privacy and personalization can seem like treading a tightrope, mastering it enables practitioners to…

Casey Jones

September 1, 2023

Unlocking the Potential of Consent-Based Marketing: Empowering Businesses While Respecting Consumer Rights
3 minute Read
Industry News & Trends

Unlocking the Potential of Consent-Based Marketing: Empowering Businesses While Respecting Consumer Rights

Unlocking the potential of consent-based marketing and responsibly harnessing first-party data stands at the crossroads in today's digital market landscape. As businesses seek to successfully navigate the myriad challenges and complexities this poses, the simultaneous directive of protecting consumer rights gains paramount importance. Indeed, understanding and implementing consent-based marketing and first-party data can be the…

Casey Jones

September 1, 2023

Unlock Superior Video Marketing: Utilize Wistia and HubSpot for Amplified Engagement and Leads
3 minute Read
Industry News & Trends

Unlock Superior Video Marketing: Utilize Wistia and HubSpot for Amplified Engagement and Leads

In an ever-changing digital landscape, it's essential for businesses to leverage marketing strategies that captivate, engage, and convert. Among these, video marketing takes the spotlight for its compelling and influential medium, linking brand storytelling with heightened audience engagement. As we embrace the rise of video marketing, it's crucial to harness leading platforms that amplify its…

Casey Jones

September 1, 2023