Digital Marketing News

A baseball player is ready to catch a ball during an interactive fan experience.
Industry News & Trends
Industry News & Trends

Snapchat’s Game-Changing Use of Augmented Reality at the Women’s World Cup 2023: A Deep Dive into Interactive Fan Experiences

In an all-embracing move that has seized global attention, Snapchat propelled the interactive fan experience to new heights during the 2023 Women’s World Cup. Augmented Reality (AR)— Snapchat's ace tool — took the center stage, redefining the meaning of spectator engagement, and spectacularly enhancing fan experiences in sports. Snapchat's riveting AR innovations for the 2023…

A group of orange fish in the water, exploring the power of local SEO and its impact on unlocking business growth.
Industry News & Trends
Industry News & Trends

Unlocking Business Growth: Exploring The Power of Local SEO and Its Impact

The 'Local SEO for Good' conference is set to happen this year with a stellar lineup of expert speakers ready to share insights on how local SEO for businesses has become vital in today's digital era. Interestingly, proceeds from the conference will be channeled to philanthropic causes, underscoring the event's title, "for good." A spotlight…

Deep Learning Revolutionizes Computational Imaging and Microscopy by Exploring Puzzle Pieces.
Industry News & Trends
Industry News & Trends

Deep Learning Revolutionizes Computational Imaging and Microscopy: Exploring the Groundbreaking Contributions of GedankenNet

Deep learning is no longer a technophile's dream, but a revolutionary technology shaping various fields, including computational imaging, microscopy, and holography. Conventional methods of image analysis are being increasingly ousted by more efficient algorithms that use deep learning. However, these methods often face significant challenges such as requirement for vast amounts of labeled experimental data,…

A mother and daughter harnessing large language models to grasp and utilize digital tools while playing on the floor in a living room.
Industry News & Trends
Industry News & Trends

Revolutionizing AI Learning: Harnessing Large Language Models to Grasp and Utilize Digital Tools

Recent years have witnessed unprecedented advancements in the realm of artificial intelligence (AI). In particular, Large Language Models (LLMs) have developed by leaps and bounds, resulting in the novel capability of these models to apprehend and utilize undiscovered components without any prior training. A large segment of this transformative technology involves the utilization of comprehensive…

A person revolutionizing vision and language research by writing on a desk.
Industry News & Trends
Industry News & Trends

Revolutionizing Video Analysis with Innovative AI: Unveiling the Power of Localized Narratives in Vision and Language Research

The unprecedented advancements in the domain of vision and language research have truly become a technological marvel in recent history. Among these high-tech breakthroughs, the concept of Localized Narratives in datasets for static images has emerged as a trailblazer. While such narratives enhanced the understanding and analysis of static images, they were not sufficient to…

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AI’s Double-Edged Sword: Widening Gender Gap Versus Mitigating Bias in Tech Industry
2 minute Read

Industry News & Trends

AI’s Double-Edged Sword: Widening Gender Gap Versus Mitigating Bias in Tech Industry

Artificial Intelligence (AI), the driving force behind several advancements in the tech industry, harbors a darker possibility - widening the gender gap and propagating bias. According to Katya Moskalenko, a prominent product marketing manager, AI may inadvertently exacerbate gender disparity in tech affiliations, a concern that deserves immediate attention and resolution. Data from the World…

Casey Jones
Casey Jones
September 21, 2023

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Boost Event Attendance: Master Calendar Invites on Google, Apple, and Outlook Platforms
3 minute Read
Industry News & Trends

Boost Event Attendance: Master Calendar Invites on Google, Apple, and Outlook Platforms

As much as event organizers pour in their efforts into marketing activities, attracting registrants alone won't guarantee full attendance on the actual day. The common pitfall here—registrants often forget. The solution? Maximize event participation by learning how to send a calendar invite. Explore the mastery of three major calendar platforms—Google Calendar, Apple Calendar, and Outlook…

Casey Jones
August 30, 2023
Revolutionizing Robotic Movements: SayTap Transforms Human Language into Quadrapedal Locomotion
3 minute Read
Industry News & Trends

Revolutionizing Robotic Movements: SayTap Transforms Human Language into Quadrapedal Locomotion

Introduction In an increasingly digitized world, the emergence of SayTap is nothing short of a technological marvel. SayTap, a revolutionary system, is transforming the paradigms of human-robot interaction with its groundbreaking strategy of converting human language commands into quadrupedal locomotion. This transformative technology establishes seamless communication between the human command and the locomotion controller of…

Casey Jones
August 30, 2023
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Boost Event Attendance: Master Calendar Invites on Google, Apple, and Outlook Platforms
3 minute Read
Industry News & Trends

Boost Event Attendance: Master Calendar Invites on Google, Apple, and Outlook Platforms

As much as event organizers pour in their efforts into marketing activities, attracting registrants alone won't guarantee full attendance on the actual day. The common pitfall here—registrants often forget. The solution? Maximize event participation by learning how to send a calendar invite. Explore the mastery of three major calendar platforms—Google Calendar, Apple Calendar, and Outlook…

Casey Jones

August 30, 2023

Revolutionizing Robotic Movements: SayTap Transforms Human Language into Quadrapedal Locomotion
3 minute Read
Industry News & Trends

Revolutionizing Robotic Movements: SayTap Transforms Human Language into Quadrapedal Locomotion

Introduction In an increasingly digitized world, the emergence of SayTap is nothing short of a technological marvel. SayTap, a revolutionary system, is transforming the paradigms of human-robot interaction with its groundbreaking strategy of converting human language commands into quadrupedal locomotion. This transformative technology establishes seamless communication between the human command and the locomotion controller of…

Casey Jones

August 30, 2023