Digital Marketing News

A woman and a boy receiving customer education on the floor.
Industry News & Trends
Industry News & Trends

Customer Education: The Powerhouse Strategy for Fostering Loyalty and Maximizing Retention

What is 'Customer Education'? Customer Education, sometimes referred to as client training, is a method that enables customers to become proficient users of a product or service. It can transpire in various forms – instructional videos, user manuals, webinars, one-on-one coaching sessions, in-app walkthroughs, community forums, and more. This proactive approach empowers customers to resolve…

A man holding a drone amidst ad revenue sharing complications.
Industry News & Trends
Industry News & Trends

Amidst Payment Delays, Elon Musk’s X Grapples with Ad Revenue Sharing Complications

While Elon Musk, the high-profile tech entrepreneur, continues to make waves across industries, his latest venture, X (formerly Twitter) is wrestling with complications over its innovative ad revenue sharing program. Targeted towards rewarding content creators, the X initiative has recently hit a roadblock with payment delays and remains a topic of heated discussion across digital…

GitHub Copilot Development Experience.
Industry News & Trends
Industry News & Trends

Mastering AI Product Design: 10 Key Lessons from the GitHub Copilot Development Experience

Embracing the future with GitHub CoPilot, the integration of AI into developer workflows has emerged as an innovatively productive dimension. GitHub's venture into AI-driven development processes show how artificial intelligence can transform traditional developer experiences (DevEx), in effect simplifying handling complex projects. Here are 10 key lessons from the design experience of GitHub Copilot, an…

A person signaling support for the Black Lives Matter movement.
Industry News & Trends
Industry News & Trends

Revolutionizing CRM and Email Marketing: Expanding Opportunities with AI Integration

AI technologies are steadily gaining momentum, expanding the depth and breadth of business potential as they become increasingly integrated into various professional domains. Generative Pretraining Transformers (GPT) are at the forefront of this innovation, focusing their immense capabilities on effectuating development at various levels. These transformations are particularly noticeable and exciting in the realms of…

Keywords: Revolutionizing, Machine Learning
Industry News & Trends
Industry News & Trends

Revolutionizing Machine Learning: An In-Depth Look at Airbnb’s Chronon API’s Advanced Feature Management Capabilities

As the realm of Machine Learning (ML) continues to churn out new and innovative techniques, Airbnb's Chronon has emerged as a game-changer. Designed to streamline feature data management, Chronon is helping ML Engineers redefine how they approach complex computational processes. The Chronon system was developed with the specific intent of improving the way ML engineers…

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Mastering Terraform Cloud: A Comprehensive Guide for Large Enterprises to Optimize Infrastructure Access Controls
3 minute Read

Industry News & Trends

Mastering Terraform Cloud: A Comprehensive Guide for Large Enterprises to Optimize Infrastructure Access Controls

As enterprises scale their digital capacities, Infrastructure as Code (IaC) has become central to effective operational strategies. A prominent tool in this revolution is the Terraform Cloud (TFC), a full-featured application developed by HashiCorp that facilitates the efficient management of cloud-based infrastructure projects. This article deep-dives into how TFC can be used to master control…

Casey Jones
Casey Jones
September 21, 2023

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In-Game Advertising: Audience Preferences and Successful Ad Formats in Global Gaming Sector
3 minute Read
Industry News & Trends

In-Game Advertising: Audience Preferences and Successful Ad Formats in Global Gaming Sector

In-game advertising, while often underexplored, is rapidly becoming a key marketing strategy in tune with the boom in the gaming sector. This form of advertising is unique as it seamlessly integrates brands within the interactive digital environment. With the swelling numbers of gamers worldwide, it’s high time marketers direct their focus towards game-based advertising or…

Casey Jones
August 30, 2023
Mastering Creative Optimization: Boosting Brand Performance in AI-Driven, Privacy-First Marketing
3 minute Read
Industry News & Trends

Mastering Creative Optimization: Boosting Brand Performance in AI-Driven, Privacy-First Marketing

In the rapidly evolving digital sphere, prevailing marketing trends have seen a significant shift - from traditional ad campaign strategies to AI-driven, dynamic testing models. This paradigm shift offers marketers a new and powerful way to boost brand performance through Creative Optimization, a data-driven approach that enhances customer response rates in an AI-driven, privacy-first marketing…

Casey Jones
August 30, 2023
Unlocking Success in 2023: Insightful Guide to Navigating Holiday Marketing Trends Amid Inflation and Changing Online Behaviors
3 minute Read
Industry News & Trends

Unlocking Success in 2023: Insightful Guide to Navigating Holiday Marketing Trends Amid Inflation and Changing Online Behaviors

As we approach the most crucial quarter of the year for the retail world, the holiday season, marketers are faced with the complex, multifaceted challenge of influencing online consumer behavior amidst global transitioning, including economic inflation. Leveraging previous years' data and recognizing its significance for upcoming trends can be pivotal in gaining an edge in…

Casey Jones
August 30, 2023
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In-Game Advertising: Audience Preferences and Successful Ad Formats in Global Gaming Sector
3 minute Read
Industry News & Trends

In-Game Advertising: Audience Preferences and Successful Ad Formats in Global Gaming Sector

In-game advertising, while often underexplored, is rapidly becoming a key marketing strategy in tune with the boom in the gaming sector. This form of advertising is unique as it seamlessly integrates brands within the interactive digital environment. With the swelling numbers of gamers worldwide, it’s high time marketers direct their focus towards game-based advertising or…

Casey Jones

August 30, 2023

Mastering Creative Optimization: Boosting Brand Performance in AI-Driven, Privacy-First Marketing
3 minute Read
Industry News & Trends

Mastering Creative Optimization: Boosting Brand Performance in AI-Driven, Privacy-First Marketing

In the rapidly evolving digital sphere, prevailing marketing trends have seen a significant shift - from traditional ad campaign strategies to AI-driven, dynamic testing models. This paradigm shift offers marketers a new and powerful way to boost brand performance through Creative Optimization, a data-driven approach that enhances customer response rates in an AI-driven, privacy-first marketing…

Casey Jones

August 30, 2023

Unlocking Success in 2023: Insightful Guide to Navigating Holiday Marketing Trends Amid Inflation and Changing Online Behaviors
3 minute Read
Industry News & Trends

Unlocking Success in 2023: Insightful Guide to Navigating Holiday Marketing Trends Amid Inflation and Changing Online Behaviors

As we approach the most crucial quarter of the year for the retail world, the holiday season, marketers are faced with the complex, multifaceted challenge of influencing online consumer behavior amidst global transitioning, including economic inflation. Leveraging previous years' data and recognizing its significance for upcoming trends can be pivotal in gaining an edge in…

Casey Jones

August 30, 2023