Digital Marketing News

Emerging consumer trends in 2023: AI dominant and social media shopping frontier, with a person holding a cell phone.
Industry News & Trends
Industry News & Trends

AI Dominates Despite Trust Hurdles; Social Media Emerges as New Shopping Frontier: Unveiling 2023’s Top Consumer Trends

In 2023, the digital revolution has welcomed a new phase of consumer trends defined by increased use of artificial intelligence (AI) and social media platforms as e-commerce gateways. This new era demands that businesses innovate, adapt and adopt these evolving trends to maintain relevance and competitive advantage. Riding the AI Wave Despite Trust Concerns Today,…

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Industry News & Trends
Industry News & Trends

Mastering SEO: Essential Strategies for Dominating Search Engine Rankings

Understanding Keyword Research The significance of keywords in SEO cannot be overstated. Venturing into the realm of SEO, one must first grasp the concept of keywords. These are terms or phrases users input on a search engine while seeking information. Leveraging relevant, trending, and localized (if relevant) keywords not only makes the content discoverable but…

Deciphering hummingbird behavior through active Bayesian inference.
Industry News & Trends
Industry News & Trends

Deciphering Animal Collective Behavior: Bridging Physics and Cognition through Active Bayesian Inference

Collective behavior among animals captures our imagination and curiosity alike - mesmerizing patterns of swarming locusts, synchronized movements of schooling fish, the breathtaking spectacle of flocking birds, or the organised motion of herding ungulates. Understanding such seemingly complex behaviors, an emergent property of simple interactions among individual members within these groups, not only holds a…

A laptop on a wooden desk, embracing new frontiers for enhanced AI and UX design efficiency.
Industry News & Trends
Industry News & Trends

Harnessing Digital Friction: A New Frontier for Enhanced AI & UX Design Efficiency

In the realm of AI and User Experience (UX) Design, the term 'digital friction' usually imparts a notion of hindrance. However, a subtle but essential paradigm shift is emerging, where this so-called deterrent is being recognized as a potent catalyst to enhance AI efficiency. This unexpected twist believes in harnessing, rather than avoiding, digital friction.…

Digital marketing, wooden table.
Industry News & Trends
Industry News & Trends

Unlocking the Digital Economy: Pivoting from Service-Centric Models to Profitable Digital Product Enterprises

With the vast advent of technology, more individuals, start-ups, and entrepreneurs are harnessing the power of the digital economy to establish and expand their businesses. According to Goldman Sachs Research, the digital economy's growth is accelerating rapidly, promising a shiny opportunity for those willing to transition from the traditional service-oriented businesses to product-driven enterprises. This…

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Boost Business Growth and Site Reach: Harnessing SEO for Enhanced Website Accessibility
3 minute Read

Industry News & Trends

Boost Business Growth and Site Reach: Harnessing SEO for Enhanced Website Accessibility

In the dynamic digital landscape of 2023, top-notch website accessibility is imperative for global audiences. Website accessibility refers to the inclusive practice of removing barriers that prevent the disabled community's full interaction with websites. Astonishingly, despite the rising advocacy for digital inclusivity, business owners often find reasons not to implement accessibility measures. Common hurdles range…

Casey Jones
Casey Jones
September 21, 2023

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Urgent Update: Migrate to New Google Ads API v12 before the 2023 Sunset to Secure Ad Campaign Success
2 minute Read
Industry News & Trends

Urgent Update: Migrate to New Google Ads API v12 before the 2023 Sunset to Secure Ad Campaign Success

In the ever-evolving digital world, staying up-to-date is a matter of survival. Starting off with an obligatory update, Google's announcement regarding the sunset of Google Ads API v12 on September 27, 2023, has left a significant impact on the world of developers and digital marketers alike. Failure to migrate to the new version will inevitably…

Casey Jones
August 29, 2023
Revolutionizing SEO: Merging Customer Insights with Keyword Research for Superior Strategy
3 minute Read
Industry News & Trends

Revolutionizing SEO: Merging Customer Insights with Keyword Research for Superior Strategy

Keyword research, once the linchpin of any successful SEO strategy, is starting to show its limitations in the ever-evolving world of digital marketing. While keyword data still offers invaluable insights into user search behaviors and trends, it no longer holds the golden key to improved search visibility. Traditional keyword research methods fail to predict future…

Casey Jones
August 29, 2023
Princeton’s MeZO Revolutionizes Fine-Tuning of Large Language Models, Offering Memory Efficiency and Enhanced Performance
2 minute Read
Industry News & Trends

Princeton’s MeZO Revolutionizes Fine-Tuning of Large Language Models, Offering Memory Efficiency and Enhanced Performance

Unleashing the Potential of LLMs: The Art of Fine-Tuning Fine-tuning of pre-trained LLMs signifies modifications and refinement to the original model to adapt to new, similar tasks. In comparison to training a model from scratch, fine-tuning leads to lesser computation times and enables models to perform well even with a limited amount of data. However,…

Casey Jones
August 29, 2023
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Urgent Update: Migrate to New Google Ads API v12 before the 2023 Sunset to Secure Ad Campaign Success
2 minute Read
Industry News & Trends

Urgent Update: Migrate to New Google Ads API v12 before the 2023 Sunset to Secure Ad Campaign Success

In the ever-evolving digital world, staying up-to-date is a matter of survival. Starting off with an obligatory update, Google's announcement regarding the sunset of Google Ads API v12 on September 27, 2023, has left a significant impact on the world of developers and digital marketers alike. Failure to migrate to the new version will inevitably…

Casey Jones

August 29, 2023

Revolutionizing SEO: Merging Customer Insights with Keyword Research for Superior Strategy
3 minute Read
Industry News & Trends

Revolutionizing SEO: Merging Customer Insights with Keyword Research for Superior Strategy

Keyword research, once the linchpin of any successful SEO strategy, is starting to show its limitations in the ever-evolving world of digital marketing. While keyword data still offers invaluable insights into user search behaviors and trends, it no longer holds the golden key to improved search visibility. Traditional keyword research methods fail to predict future…

Casey Jones

August 29, 2023

Princeton’s MeZO Revolutionizes Fine-Tuning of Large Language Models, Offering Memory Efficiency and Enhanced Performance
2 minute Read
Industry News & Trends

Princeton’s MeZO Revolutionizes Fine-Tuning of Large Language Models, Offering Memory Efficiency and Enhanced Performance

Unleashing the Potential of LLMs: The Art of Fine-Tuning Fine-tuning of pre-trained LLMs signifies modifications and refinement to the original model to adapt to new, similar tasks. In comparison to training a model from scratch, fine-tuning leads to lesser computation times and enables models to perform well even with a limited amount of data. However,…

Casey Jones

August 29, 2023