Integrated within the digital revolution capturing nearly every industry, is a powerful tool known as programmatic advertising where digital advertisers buy ads not from a single source but from an ad exchange. Ad exchanges work as a marketplace where advertisers, agencies, and networks rub shoulders, dealing with ad impressions based on an automated system. This…
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- Casey Jones
We are witnessing an era of rapid technological innovation in marketing. Known as MarTech or Marketing Technology, these advancements are redefining B2B and B2C customer engagement, making it more strategic, personalized, and efficient than ever before. Understandably, these ongoing developments are reshaping the modern marketing landscape. A key component of this transformation in MarTech is…
The dawn of 2023 has not just brought resolutions and promises of newfound change, but if you're a web developer, it surprisingly brought along new color features in Cascading Stylesheets (CSS). One pioneering inclusion that has sparked quite the interest amongst developers is Oklch. This intrepid advent offers a whopping 50% more color range than…
Meta Platforms Inc., formerly known as Facebook, has recently launched an innovative feature: the "Search Branded Content" tool. This tool, located in the Ads Library, allows users to filter the vast database by platform, date range, and username, marking a significant shift in branded content campaigns. Significance of the New Tool As the digital marketing…
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
We are witnessing an era of rapid technological innovation in marketing. Known as MarTech or Marketing Technology, these advancements are redefining B2B and B2C customer engagement, making it more strategic, personalized, and efficient than ever before. Understandably, these ongoing developments are reshaping the modern marketing landscape. A key component of this transformation in MarTech is…
August 29, 2023
The dawn of 2023 has not just brought resolutions and promises of newfound change, but if you're a web developer, it surprisingly brought along new color features in Cascading Stylesheets (CSS). One pioneering inclusion that has sparked quite the interest amongst developers is Oklch. This intrepid advent offers a whopping 50% more color range than…
August 29, 2023
Meta Platforms Inc., formerly known as Facebook, has recently launched an innovative feature: the "Search Branded Content" tool. This tool, located in the Ads Library, allows users to filter the vast database by platform, date range, and username, marking a significant shift in branded content campaigns. Significance of the New Tool As the digital marketing…
August 29, 2023
