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Industry News & Trends

Meta’s New User Consent Policy: The Game Changer in Europe’s Targeted Advertising Landscape

In a pivotal move, Meta Platforms Inc. recently announced its plans to secure user consent for data collection in Europe, a decision poised to substantially influence the targeted advertising landscape in the region. This negotiation with the European Union has stirred discussions about the future of Meta's ad-linked economic model and the potential ripple effects…

Industry News & Trends
Industry News & Trends

Google’s SERPs Glitch: Surge in Sponsored Ads Prompts Concern, Company Assures Swift Resolution

In the swiftly evolving digital marketing ecosystem, a recent hiccup in one of its prime platforms, Google, has stirred interest and concern in equal measure. The anomaly, noticed by users a few days ago, saw the search engine result pages (SERPs) displaying five sponsored ads instead of the standard four. The issue gained instant prominence…

Industry News & Trends
Industry News & Trends

Revolutionizing Art Interaction: Met Museum and Roblox Unveil Hybrid Experience with Replica App

The marriage of technology and art has given birth to a groundbreaking innovation. The Metropolitan Museum of Art in New York, commonly referred to as the Met, has partnered with Roblox, UNIT9, Verizon, and the production company, Ode to Joy, to bring about a new art viewing experience via the Replica app. Underpinning the latest…

Industry News & Trends
Industry News & Trends

Streamlining Success: Microsoft Unveils Code-Free Conversion Goals in Advertising Smart Campaigns

In the constantly evolving sphere of digital marketing, Microsoft is paving the way towards more accessible and efficient marketing practices with their latest feature, code-free conversion goals, in their globally-appreciated Advertising Smart Campaigns. This innovative feature is set to reformulate the way marketing professionals interact with conversion tracking, greatly streamlining their workflows. The new code-free…

Industry News & Trends
Industry News & Trends

Unlock Better ROI with Google Analytics 4’s Innovative Audience Report

Google Analytics 4 (GA4) has been the talk of the town with its groundbreaking developments. The latest to join the bevy of features is the 'Audience Report' - a data-driven tool designed to help businesses understand their most engaged and profitable audiences better. By unmasking nuanced insights about user behavior, this feature stands as a…

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Deconstructing DeFi: Eigenphi Pioneers Transparent Blockchain Trade Strategies with Google Cloud
3 minute Read

Industry News & Trends

Deconstructing DeFi: Eigenphi Pioneers Transparent Blockchain Trade Strategies with Google Cloud

Cryptocurrencies, DeFi, NFTs, and several other emerging trends are all part of the broader Web 3.0 or "Web3" vision, a decentralized future where control resides in users' hands. The blockchain technology underlining this surrounds us with a multifaceted sphere that promises significant potential. Yet, the complexity and opacity in blockchain technologies, specifically in the realm…

Casey Jones
Casey Jones
September 20, 2023

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Maximizing AWS Compute Resources: A Comprehensive Guide to Optimizing Deep Learning Model Training with Amazon SageMaker Profiler
3 minute Read
Industry News & Trends

Maximizing AWS Compute Resources: A Comprehensive Guide to Optimizing Deep Learning Model Training with Amazon SageMaker Profiler

Amazon Web Services (AWS) provides a compendium of powerful tools for computing and data management. Among them is the Amazon SageMaker Profiler, designed specifically for the optimization of deep learning model training. As an addition to the SageMaker platform's capabilities, the Profiler provides a comprehensive view of AWS compute resources, becoming a significant asset for…

Casey Jones
August 25, 2023
Meta Enhances User Retention Efforts with Web Rollout of Threads: Mark Zuckerberg Debuts Key Features Amid Challenges
2 minute Read
Industry News & Trends

Meta Enhances User Retention Efforts with Web Rollout of Threads: Mark Zuckerberg Debuts Key Features Amid Challenges

In a bid to address growing retention issues and enhance active user count, Meta, the parent company of Facebook and Instagram, has made a strategic move by widely rolling out the web version of Threads. This development, marking a significant shift in the company's approach to user engagement, could potentially redefine its user retention efforts.…

Casey Jones
August 25, 2023
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Maximizing AWS Compute Resources: A Comprehensive Guide to Optimizing Deep Learning Model Training with Amazon SageMaker Profiler
3 minute Read
Industry News & Trends

Maximizing AWS Compute Resources: A Comprehensive Guide to Optimizing Deep Learning Model Training with Amazon SageMaker Profiler

Amazon Web Services (AWS) provides a compendium of powerful tools for computing and data management. Among them is the Amazon SageMaker Profiler, designed specifically for the optimization of deep learning model training. As an addition to the SageMaker platform's capabilities, the Profiler provides a comprehensive view of AWS compute resources, becoming a significant asset for…

Casey Jones

August 25, 2023

Meta Enhances User Retention Efforts with Web Rollout of Threads: Mark Zuckerberg Debuts Key Features Amid Challenges
2 minute Read
Industry News & Trends

Meta Enhances User Retention Efforts with Web Rollout of Threads: Mark Zuckerberg Debuts Key Features Amid Challenges

In a bid to address growing retention issues and enhance active user count, Meta, the parent company of Facebook and Instagram, has made a strategic move by widely rolling out the web version of Threads. This development, marking a significant shift in the company's approach to user engagement, could potentially redefine its user retention efforts.…

Casey Jones

August 25, 2023