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Industry News & Trends
Industry News & Trends

Unlock Business Growth: Master Account-Based Marketing Strategies

Account-Based Marketing (ABM) is an innovative approach every business should consider in their marketing strategies. As a Business-to-Business (B2B) methodology aimed specifically at target accounts instead of individual leads, ABM has emerged as a remarkable tool for realizing business goals and propelling growth. The central tenet of ABM is tailoring marketing efforts to specific greenfield…

Industry News & Trends
Industry News & Trends

Google’s Sunset Deadline on Universal Analytics: Urgent Shift to GA4 Amidst Marketer Concerns

The digital marketing landscape recently underwent a seismic shift following Google's announcement about their discontinuation of Universal Analytics (UA). With a sunset deadline set for June 30th, 2023, this announcement sent consequential shockwaves among marketers who still find value in their UA accounts. Google issued a stern warning advocating a complete and urgent migration to…

Industry News & Trends
Industry News & Trends

Revolutionizing Public Service: Harnessing the Power of Generative AI for Enhanced Efficiency and Citizen Engagement

Generative Artificial Intelligence (AI) is rewriting the norms of efficiency and citizen engagement in the public sector. The technology is increasingly becoming a cornerstone for government agencies looking to digitize their services, enhance operational productivity, and foster effective communication with the citizenry. Establishing a public sector that is more interactive, citizen-centric, and technologically robust is…

Industry News & Trends
Industry News & Trends

Deciphering the Five Core Buying Motives: Influencing Purchase Decisions and Shaping Consumer Behavior

We all make purchases daily, but have you ever paused to ask yourself, 'why do I buy what I buy?' This is the central question that this piece seeks to answer. By exploring the core buying motives, we aim to gain insights into the reasons that steer consumers toward certain products/services. Understanding these motivations is…

Industry News & Trends
Industry News & Trends

Boost Your Local Business with Proven SEO Strategies: A Comprehensive Guide

In today's digital era, the world spins on the axis of search engines, making Search Engine Optimization (SEO) the pulsating heart of online businesses. Ranking well in search engine results is more critical than ever for local businesses, and that's precisely where Local SEO comes into play. If you're a local business owner or a…

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Mastering Digital Reputation: An Insider’s Guide to Handling Negative Google Autocomplete Suggestions
3 minute Read

Industry News & Trends

Mastering Digital Reputation: An Insider’s Guide to Handling Negative Google Autocomplete Suggestions

When you begin typing a search query into Google, a drop-down menu of suggested completions automatically appears. This feature, known as Google Autocomplete, is designed to facilitate quick and efficient searches. It analyzes a wide array of elements including user location, trending topics, language, search history, search volume, and keyword associations to generate results. While…

Casey Jones
Casey Jones
September 19, 2023

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Mastering HTML Emails: Unveiling Strategies, Advantages, and Access to Free Templates
3 minute Read
Industry News & Trends

Mastering HTML Emails: Unveiling Strategies, Advantages, and Access to Free Templates

In an era where email marketing continues to be a highly effective outreach strategy, both HTML and plain-text emails play a critical role. While plain-text emails offer the assurance of compatibility, HTML emails unlock the potential for a visually compelling message, engaging interactive components, and precise tracking — essentially creating an entire website experience within…

Casey Jones
August 24, 2023
Beyond LGBTQ+ Friendliness: Building Brands that Anchors Inclusivity, Safety, and Authentic Allyship
3 minute Read
Industry News & Trends

Beyond LGBTQ+ Friendliness: Building Brands that Anchors Inclusivity, Safety, and Authentic Allyship

Building an inclusive brand is no longer about simply being 'friendly' to the LGBTQ+ community; it requires creating an environment that is safe, welcoming, and that displays authentic allyship. Taking a cue from the transformational societal changes witnessed in the 21st Century, marketers must strive to move beyond passive acceptance towards businesses and create brands…

Casey Jones
August 24, 2023
Master Your Social Media Game: Essential Guide to Building Effective Content Calendars
3 minute Read
Industry News & Trends

Master Your Social Media Game: Essential Guide to Building Effective Content Calendars

Harnessing the Power of a Social Media Content Calendar The implementation of a content calendar brings with it a plethora of benefits. It’s like acquiring your own personal assistant that keeps you organized, productive, and, most importantly, consistent, which is crucial in the ephemeral realm of social media. Fostering improved team collaboration, a content calendar…

Casey Jones
August 24, 2023
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Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

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Mastering HTML Emails: Unveiling Strategies, Advantages, and Access to Free Templates
3 minute Read
Industry News & Trends

Mastering HTML Emails: Unveiling Strategies, Advantages, and Access to Free Templates

In an era where email marketing continues to be a highly effective outreach strategy, both HTML and plain-text emails play a critical role. While plain-text emails offer the assurance of compatibility, HTML emails unlock the potential for a visually compelling message, engaging interactive components, and precise tracking — essentially creating an entire website experience within…

Casey Jones

August 24, 2023

Beyond LGBTQ+ Friendliness: Building Brands that Anchors Inclusivity, Safety, and Authentic Allyship
3 minute Read
Industry News & Trends

Beyond LGBTQ+ Friendliness: Building Brands that Anchors Inclusivity, Safety, and Authentic Allyship

Building an inclusive brand is no longer about simply being 'friendly' to the LGBTQ+ community; it requires creating an environment that is safe, welcoming, and that displays authentic allyship. Taking a cue from the transformational societal changes witnessed in the 21st Century, marketers must strive to move beyond passive acceptance towards businesses and create brands…

Casey Jones

August 24, 2023

Master Your Social Media Game: Essential Guide to Building Effective Content Calendars
3 minute Read
Industry News & Trends

Master Your Social Media Game: Essential Guide to Building Effective Content Calendars

Harnessing the Power of a Social Media Content Calendar The implementation of a content calendar brings with it a plethora of benefits. It’s like acquiring your own personal assistant that keeps you organized, productive, and, most importantly, consistent, which is crucial in the ephemeral realm of social media. Fostering improved team collaboration, a content calendar…

Casey Jones

August 24, 2023