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Samsung Ads Partners with BrightLine to Revolutionize TV Advertising with Dynamic, Interactive Formats in the cloudy sky.
Industry News & Trends
Industry News & Trends

Samsung Ads Partners with BrightLine to Revolutionize TV Advertising with Dynamic, Interactive Formats

Samsung Ads and BrightLine Collaborate to Redefine Television Advertising In an industry-first alliance, Samsung Ads has announced a strategic collaboration with CTV ad experience platform, BrightLine. The new unveiling aims to redefine television advertising by introducing highly interactive ad formats. The partnership promises to inject a new dose of dynamism, interactivity, and audience engagement into…

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Industry News & Trends
Industry News & Trends

Decoding the Success Mantra: Imperative of a Unified Social Media Strategy in Modern Businesses

Ever since I joined Sprout Social as a CMO in 2018, I have closely observed the evolution of social media in the world of business. During these five dynamic years, social media has morphed from being an unproven marketing channel – regarded with skepticism by some, to an indispensable business intelligence tool. Companies that leverage…

A person generating leads by writing on a desk.
Industry News & Trends
Industry News & Trends

Mastering Social Media: The Beginner’s Guide to Effective Lead Generation

Understanding Social Media Lead Generation Simply put, social media lead generation is the method of acquiring potential customer information (referred to as leads) through various social media platforms. It's the modern-age version of a fisherman throwing out his net, but instead of catching fish, you're catching valuable leads. The Paramount Significance of Social Media Lead…

Many tools in a garage.
Industry News & Trends
Industry News & Trends

Crafting Success: Illuminating the Future of Customer Service Strategies for 2024

As we cast our sight forward to the horizon of 2024, it's clear that in the arena of market competition, there's one indisputable champion - superior customer service. Not only does it distinguish your brand in an overcrowded marketplace, but it also breathes life into the enduring bond between your business and its patrons. So,…

A hand-drawn sketch of a web page showcasing high ROI paid search trends in the 2024 digital marketing landscape.
Industry News & Trends
Industry News & Trends

Anticipating the Future: High ROI Paid Search Trends Dominating the 2024 Digital Marketing Landscape

In an astounding demonstration of its speed and agility, the digital marketing landscape is challenging marketing strategists to continually refine their tactics to keep pace with its rapid evolution. Businesses seeking a competitive edge in this dynamic environment heavily rely on efficient and result-driven strategies, particularly those associated with search engine marketing. Search engine marketing…

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Revolutionize Your VR Experience with Asymmetric RTS Games: A Deep Dive into Roboden’s Inferno and Aaaaxy’s Non-Euclidean Puzzles
2 minute Read

Industry News & Trends

Revolutionize Your VR Experience with Asymmetric RTS Games: A Deep Dive into Roboden’s Inferno and Aaaaxy’s Non-Euclidean Puzzles

Embarking on an Expedition: The Robotic World of Roboden Roboden, designed as a real-time strategy game, casts players into the vast world of robotics. Here, one leads automated colonies, also known as autonomous units, against enemy drones. The game stages a thrilling, action-packed battlefield where the goal is to outpace rivals in every possible way.…

Casey Jones
Casey Jones
September 30, 2023

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CoreLogic Skyrockets Operational Efficiency by 30% with Google Cloud Technologies
3 minute Read
Industry News & Trends

CoreLogic Skyrockets Operational Efficiency by 30% with Google Cloud Technologies

As a global pioneer in property information, analytics, and data-enabled solutions, CoreLogic manages a vast trove of data. With a clientele encompassing real estate, insurance, banking, and government agencies, CoreLogic deals with over 5.5 billion property records and processes combined tax payments of a staggering $152 billion. In the face of rapid business and data…

Casey Jones
September 28, 2023
Revolutionizing Marketing Strategies: A Deep Dive into Shawn Goodin’s Generative AI Blueprint for Marketers
2 minute Read
Industry News & Trends

Revolutionizing Marketing Strategies: A Deep Dive into Shawn Goodin’s Generative AI Blueprint for Marketers

In revolutionizing marketing strategy, nothing has made a more significant impact than the adoption of artificial intelligence. AI's influence can be seen in various marketing dynamics, altering the landscape in profound ways. A pivotal highlight on this trajectory was the unveiling of a transformative marketing AI blueprint by Shawn Goodin at the MarTech Conference. The…

Casey Jones
September 28, 2023
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CoreLogic Skyrockets Operational Efficiency by 30% with Google Cloud Technologies
3 minute Read
Industry News & Trends

CoreLogic Skyrockets Operational Efficiency by 30% with Google Cloud Technologies

As a global pioneer in property information, analytics, and data-enabled solutions, CoreLogic manages a vast trove of data. With a clientele encompassing real estate, insurance, banking, and government agencies, CoreLogic deals with over 5.5 billion property records and processes combined tax payments of a staggering $152 billion. In the face of rapid business and data…

Casey Jones

September 28, 2023

Revolutionizing Marketing Strategies: A Deep Dive into Shawn Goodin’s Generative AI Blueprint for Marketers
2 minute Read
Industry News & Trends

Revolutionizing Marketing Strategies: A Deep Dive into Shawn Goodin’s Generative AI Blueprint for Marketers

In revolutionizing marketing strategy, nothing has made a more significant impact than the adoption of artificial intelligence. AI's influence can be seen in various marketing dynamics, altering the landscape in profound ways. A pivotal highlight on this trajectory was the unveiling of a transformative marketing AI blueprint by Shawn Goodin at the MarTech Conference. The…

Casey Jones

September 28, 2023