In a notable strategic move this month, Microsoft Audience Ads has announced the implementation of two new AI-powered automated bid strategies aimed at maximizing conversion and targeting CPA. Combined with this is an ambitious market expansion into 58 new locations. A development that is set to amplify its market reach significantly. Unpacking the New AI…
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In the continually changing world of digital advertising, Google continues to lead the pack with the introduction of a new, game-changing campaign type - Demand Gen. The tectonic shift came in the wake of Google Marketing Live 2023, where Google announced the retirement of its Discovery Ads and introduced its newfound Audience ad format packed…
In the realm of robotics, one significant challenge has always been enabling users to instruct robots in accomplishing new and complex tasks. This would tremendously expand the applicability and effectiveness of autonomous systems beyond the virtual world, making them suitable for real-world services ranging from household chores to industrial manufacturing. The advent of Large Language…
In a revolutionary move, the globally popular short-form video app TikTok is set to introduce ads in its search results, marking a significant shift in its advertising model. This comes as part of the ‘Search Ads Toggle’ feature in TikTok’s Ads Manager Programme - a development anticipated to empower advertisers, enabling them to execute their…
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In the continually changing world of digital advertising, Google continues to lead the pack with the introduction of a new, game-changing campaign type - Demand Gen. The tectonic shift came in the wake of Google Marketing Live 2023, where Google announced the retirement of its Discovery Ads and introduced its newfound Audience ad format packed…
August 23, 2023
In the realm of robotics, one significant challenge has always been enabling users to instruct robots in accomplishing new and complex tasks. This would tremendously expand the applicability and effectiveness of autonomous systems beyond the virtual world, making them suitable for real-world services ranging from household chores to industrial manufacturing. The advent of Large Language…
August 23, 2023
In a revolutionary move, the globally popular short-form video app TikTok is set to introduce ads in its search results, marking a significant shift in its advertising model. This comes as part of the ‘Search Ads Toggle’ feature in TikTok’s Ads Manager Programme - a development anticipated to empower advertisers, enabling them to execute their…
August 23, 2023
