Decoding Google Ads’ ‘Limited by Bid Strategy’ Indicator: What PPC Advertisers Need to Know
In 2023, the world of digital marketing experienced a wave of confusion when Google Ads introduced a new pop-up indicator termed 'Limited by Bid Strategy.' The digital marketing community, led initially by expert Anthony Higman, was taken aback by the ambiguity of this new feature appearing mainly on enhanced manual CPC campaigns. A game-changer or…