2023 Update: Mastering Brand SEO Strategy in the Age of AI and Algorithm Shifts
The evolution of Search Engine Optimization (SEO) has been met with a fascinating paradox: as SEO techniques have become more complex, the focus has honed in on the simpler, more human elements of business – the brand. Traditionally, SEO strategies were engineered to capitalize on generic keywords. However, with 233 major algorithm updates in SERPs…