Digital Marketing News

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Industry News & Trends
Industry News & Trends

Study Reveals Damaging Impact of Hate Speech on Brand Perception in Social Media Advertising

The world of social media advertising faces an unprecedented challenge, according to a recent study stemmed from a collaborative effort of The University of Pennsylvania and The University of Southern California. Revealing a stark measure of the damaging repercussions of hate speech on brand image, the research underscores not only the impact on user perceptions…

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Industry News & Trends
Industry News & Trends

Unveiling Google’s Alleged Ad Auction Skulduggery: A Deep Dive into the Obfuscated Truths

In 2015, at the renowned Search Marketing Expo (SMX) event, Google Ad executive, Jerry Dischler, asserted that Google had no hand in manipulating ad auctions. Mr. Dischler's declaration appeared to be Google's definitive stance on the subject. However, a sudden U-turn in 2023 paints an unexpectedly controversial portrait of a company entrenched in the battle…

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Industry News & Trends
Industry News & Trends

Sprout Social Enhances Android App Performance with Dependabot: A Deep Dive into Automated Dependency Management

Introduction Sprout Social, the comprehensive social media management software, has made significant strides with its Android application. Enabled by a vibrant ensemble of dependencies, the application allows marketers, customer service professionals, and social media managers to streamline and optimize their social media efforts. From scheduling posts to comprehensive analytics, the app facilitates a plethora of…

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Industry News & Trends
Industry News & Trends

Bing Rolls Out New Control Measures: Empowering Webmasters to Dictate AI Content Usage

Supporting Publishers in an AI-Driven Age In this rapidly evolving digital landscape, Bing aims to support publishers while concurrently framing the future norms for AI. This strategic introduction of control measures is believed to help prepare the market for a time when AI models will be commonplace. The 'Control Actions' Under The New Framework Users…

A person holding a phone with a music app on it, showcasing predictive analytics.
Industry News & Trends
Industry News & Trends

Google Cloud Revolutionizes Predictive Analytics: Unveils New Machine Learning Accelerator for Looker

The advent of Machine Learning (ML) has revolutionized how businesses process and interpret vast volumes of data to garner invaluable insights. This field, although lucrative, demands a high level of expertise and often poses complex challenges. To mitigate these issues and democratize access to ML, businesses have been on the hunt for innovative solutions. This…

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Mastering New SEO Tactics: Navigating Google’s FAQs & HowTo’s Algorithm Changes for Better Rankings
3 minute Read

Industry News & Trends

Mastering New SEO Tactics: Navigating Google’s FAQs & HowTo’s Algorithm Changes for Better Rankings

It's been an intimidating time for SEO professionals, digital marketers, and content strategists lately, as Google has brought about some important tweaks in its algorithms. These crucial changes mainly revolve around HowTo and Frequently Asked Questions (FAQs) search features, thus triggering significant shifts in Search Engine Results Pages (SERP) and website traffic dynamics. Let's delve…

Casey Jones
Casey Jones
September 29, 2023

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Grassroots Success: A Toolkit for Organizing Impactful Community Conferences and Meet-ups
3 minute Read
Industry News & Trends

Grassroots Success: A Toolkit for Organizing Impactful Community Conferences and Meet-ups

Community gatherings like conferences and meet-ups play a fundamental role in enhancing industry growth, learning, and networking opportunities at the grassroots level. Such small industry events play a significant role in the development of not just individuals but also the community as a whole. In light of their growing importance and demand, let us delve…

Casey Jones
September 27, 2023
Maximizing Real Estate Exposure: A Comprehensive Guide to Google Ads Success
3 minute Read
Industry News & Trends

Maximizing Real Estate Exposure: A Comprehensive Guide to Google Ads Success

As the digital era continues to shape modern businesses, real estate is no exception. Traditional marketing tactics are swiftly being replaced by cutting-edge digital strategies. One tool making waves in this metamorphosis is Google Ads, a valuable cog in real estate professionals' marketing wheel. This article will delve into the essence of Google Ads for…

Casey Jones
September 27, 2023
Revolutionizing Database Development: A Comprehensive Guide to Branching with Neon
3 minute Read
Industry News & Trends

Revolutionizing Database Development: A Comprehensive Guide to Branching with Neon

Introduction to Branching with Neon Change is inevitable - even in database development. Maintaining the relevance and efficacy of your database systems calls for consistent updates and upgrades. Unsurprisingly, doing this simultaneously with live production can be a herculean task. But with Neon, this conundrum has seen its last days. Neon is an application that…

Casey Jones
September 27, 2023
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Grassroots Success: A Toolkit for Organizing Impactful Community Conferences and Meet-ups
3 minute Read
Industry News & Trends

Grassroots Success: A Toolkit for Organizing Impactful Community Conferences and Meet-ups

Community gatherings like conferences and meet-ups play a fundamental role in enhancing industry growth, learning, and networking opportunities at the grassroots level. Such small industry events play a significant role in the development of not just individuals but also the community as a whole. In light of their growing importance and demand, let us delve…

Casey Jones

September 27, 2023

Maximizing Real Estate Exposure: A Comprehensive Guide to Google Ads Success
3 minute Read
Industry News & Trends

Maximizing Real Estate Exposure: A Comprehensive Guide to Google Ads Success

As the digital era continues to shape modern businesses, real estate is no exception. Traditional marketing tactics are swiftly being replaced by cutting-edge digital strategies. One tool making waves in this metamorphosis is Google Ads, a valuable cog in real estate professionals' marketing wheel. This article will delve into the essence of Google Ads for…

Casey Jones

September 27, 2023

Revolutionizing Database Development: A Comprehensive Guide to Branching with Neon
3 minute Read
Industry News & Trends

Revolutionizing Database Development: A Comprehensive Guide to Branching with Neon

Introduction to Branching with Neon Change is inevitable - even in database development. Maintaining the relevance and efficacy of your database systems calls for consistent updates and upgrades. Unsurprisingly, doing this simultaneously with live production can be a herculean task. But with Neon, this conundrum has seen its last days. Neon is an application that…

Casey Jones

September 27, 2023