Digital Marketing News

A woman exploring job opportunities in SEO and PPC while standing in front of a laptop in an office.
Industry News & Trends
Industry News & Trends

Unlocking New Horizons: Explore the Latest SEO & PPC Job Opportunities

The global job market in Search Engine Optimization (SEO), Pay-Per-Click (PPC), and digital marketing has seen a phenomenal expansion over the past few years. With the ever-increasing emphasis on digital presence and e-commerce, companies are presently seeking experts who can heighten their visibility on the online space and drive greater traffic to their virtual platforms.…

A man in a lab crafting effective PR content.
Industry News & Trends
Industry News & Trends

AI vs. Human Expertise: Revealing the Top Tools for Crafting Effective PR Content

As modern Public Relations (PR) strategies continue to evolve, there is an increasing demand for tools that can improve key metrics and drive better results. Enter Artificial Intelligence. In an era where efficiency and speed are paramount, AI tools for content creation have surged to the forefront, changing the way we approach PR content. At…

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Industry News & Trends
Industry News & Trends

Hype or Hazard: Navigating the Uncharted Seas of Generative AI’s Content Creation Potential

Having emerged as an avant-garde technology, generative AI currently finds itself parked at the peak of the Gartner hype cycle. While marveled for extraordinary applications, including synthesizing new text, images, voice, sounds, or even simulating entire virtual worlds, generative AI’s content creation potential is also a dredge in the web of ambivalence. At the heart…

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Industry News & Trends
Industry News & Trends

8 Dynamic Strategies to Amplify ROI: Essential Secrets for Your PPC Optimization

Put simply, a pivotal task for advertisers revolves around mastering the art of maximizing their Pay-Per-Click (PPC) budgets. This significant challenge often hinges on the deployment of systematic strategies for efficient PPC optimization that can amplify the Return On Investment (ROI). In this article, we delve into eight effective, evidence-backed strategies that can bolster your…

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Industry News & Trends
Industry News & Trends

Revolutionizing UI Motion Design: Unpacking the Power of Linear() in CSS

In the brave new world of digital interfaces, the sophistication of a product's motion design can be the determining factor between its success or failure. Aiming to create animations that are not just aesthetically pleasing but also natural in their look and feel - complimenting, rather than interrupting, a user’s interaction - is a significant…

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Exploiting 2023’s Top Higher Education Marketing Trends: The Power of Short Form Video, Conversation, and Student Ambassadors
3 minute Read

Industry News & Trends

Exploiting 2023’s Top Higher Education Marketing Trends: The Power of Short Form Video, Conversation, and Student Ambassadors

In times of declining college enrollments, the need for higher education institutions to adapt and evolve is more urgent than ever. Their marketing strategies need an overhauling to effectively communicate with potential students and parents, and provide them with a glimpse into the remarkable opportunities they offer. Let’s delve into some of the most influential…

Casey Jones
Casey Jones
September 29, 2023

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Driving Success in Marketing with AI: Building a Guiding Beacon with an Effective AI Usage Policy
3 minute Read
Industry News & Trends

Driving Success in Marketing with AI: Building a Guiding Beacon with an Effective AI Usage Policy

In the ever-evolving landscape of marketing, the potential of Artificial Intelligence (AI) continues to unfold. Similar to the initial hesitation towards cloud computing, many organizations are met with a sense of trepidation when it comes to embracing AI. However, as the once newfangled concept of cloud computing has now become the standard, AI is swiftly…

Casey Jones
September 27, 2023
Adapting to Change: Maximizing ROI by Aligning Marketing Strategies with Consumer Preferences Amid Budget Constraints
3 minute Read
Industry News & Trends

Adapting to Change: Maximizing ROI by Aligning Marketing Strategies with Consumer Preferences Amid Budget Constraints

In a rapidly evolving digital landscape, marketers are grappling with shrinking resources and an increasing need to optimize for return on investment (ROI). Recent data indicates that 68% of marketing budgets experienced a contraction, ranging from 5% to 10%, in the second half of 2023. Understanding how to best align marketing strategies with changing consumer…

Casey Jones
September 27, 2023
Unlocking the Power of Custom Containers on Amazon SageMaker for Streamlined ML Application Deployment
3 minute Read
Industry News & Trends

Unlocking the Power of Custom Containers on Amazon SageMaker for Streamlined ML Application Deployment

In the past few years, machine learning (ML) has marked its roots into an array of industries ranging from healthcare to retail, significantly solving complex business challenges of managing vast data and effective decision-making. The power enabling ML's widespread adoption is the availability and versatility of platforms like Amazon SageMaker that aid in building, tuning,…

Casey Jones
September 27, 2023
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Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
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HotDoc
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
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Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
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Driving Success in Marketing with AI: Building a Guiding Beacon with an Effective AI Usage Policy
3 minute Read
Industry News & Trends

Driving Success in Marketing with AI: Building a Guiding Beacon with an Effective AI Usage Policy

In the ever-evolving landscape of marketing, the potential of Artificial Intelligence (AI) continues to unfold. Similar to the initial hesitation towards cloud computing, many organizations are met with a sense of trepidation when it comes to embracing AI. However, as the once newfangled concept of cloud computing has now become the standard, AI is swiftly…

Casey Jones

September 27, 2023

Adapting to Change: Maximizing ROI by Aligning Marketing Strategies with Consumer Preferences Amid Budget Constraints
3 minute Read
Industry News & Trends

Adapting to Change: Maximizing ROI by Aligning Marketing Strategies with Consumer Preferences Amid Budget Constraints

In a rapidly evolving digital landscape, marketers are grappling with shrinking resources and an increasing need to optimize for return on investment (ROI). Recent data indicates that 68% of marketing budgets experienced a contraction, ranging from 5% to 10%, in the second half of 2023. Understanding how to best align marketing strategies with changing consumer…

Casey Jones

September 27, 2023

Unlocking the Power of Custom Containers on Amazon SageMaker for Streamlined ML Application Deployment
3 minute Read
Industry News & Trends

Unlocking the Power of Custom Containers on Amazon SageMaker for Streamlined ML Application Deployment

In the past few years, machine learning (ML) has marked its roots into an array of industries ranging from healthcare to retail, significantly solving complex business challenges of managing vast data and effective decision-making. The power enabling ML's widespread adoption is the availability and versatility of platforms like Amazon SageMaker that aid in building, tuning,…

Casey Jones

September 27, 2023