Online Ad Fraud: The $84 Billion Threat to Digital Marketing and the Path to Solution
Online advertising is a bustling industry, brimming with possibilities. Yet, ugly shadows lurk behind this digital success story - aggressive threats, rampant scams, and widespread fraud. Alarming forecasts caution against a menacing upturn, predicting online ad fraud to cost marketers a whopping $84 billion in 2023 alone. Digital ad fraud, a manipulative tactic, runs the…