Digital Marketing News

A person typing on a laptop computer during the transformational journey of Smashing Magazine.
Industry News & Trends
Industry News & Trends

From WordPress to Lightning Fast Jamstack & TinaCMS: The Transformational Journey of Smashing Magazine

The Transformation of Smashing Magazine: From WordPress to Jamstack and TinaCMS An exciting metamorphosis has happened in the realm of content management system (CMS) technologies with Smashing Magazine leading the charge. A prominent player in the digital space, Smashing Magazine embarked on a bold transformation from a traditional WordPress framework to an avant-garde blend of…

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Industry News & Trends
Industry News & Trends

Microsoft Unveils AI-Powered Bid Strategies, Amplifies Market Reach with 58 New Locations

In a notable strategic move this month, Microsoft Audience Ads has announced the implementation of two new AI-powered automated bid strategies aimed at maximizing conversion and targeting CPA. Combined with this is an ambitious market expansion into 58 new locations. A development that is set to amplify its market reach significantly. Unpacking the New AI…

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Industry News & Trends
Industry News & Trends

Master the SERPs: A Comprehensive Guide to Top SEO Strategies

Driven by the continuous need to carve out a digital space, expand visibility and attract potential customers, businesses today recognize the sheer power of Search Engine Optimization (SEO). SEO, when implemented effectively, can altogether revolutionize online presence while skyrocketing visibility to yield more traffic and leads. Google's complex algorithms often dictate the rules of this…

A desk with a laptop on top of it, utilizing data analysis for urban heat island mitigation.
Industry News & Trends
Industry News & Trends

Turning Up the Cool: Harnessing Data Analysis for Urban Heat Island Mitigation

Cities have long been renowned as cradles of civilization, abodes of artifice and ingenuity. However, the intricate steel-and-concrete tapestry of our urban landscapes has painted over the green and given rise to a formidable foe – the Urban Heat Islands (UHIs). UHIs, areas significantly warmer than their rural counterparts due to human activities, pose a…

Streamlining Distributed Workflows with Ray and Amazon SageMaker Integration
Industry News & Trends
Industry News & Trends

Empowering Machine Learning: Streamlining Distributed Workflows with Ray and Amazon SageMaker Integration

The continuously evolving digital age has introduced new complexities to machine learning and propelled demand for distributed ML requirements. Empowering technology to meet these demands remains a significant challenge, primarily due to data partitioning, load balancing, fault tolerance, and scalability issues. To navigate these challenges, the integration of Ray and Amazon SageMaker emerges as an…

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Revolutionizing Histopathology: QUILT-1M Introduces Largest Vision-Language Dataset Via YouTube
2 minute Read

Industry News & Trends

Revolutionizing Histopathology: QUILT-1M Introduces Largest Vision-Language Dataset Via YouTube

The world of histopathology has been grappling with a scarcity of extensive data sets for quite some time now. In a game-changing development, a group of pioneering researchers has come up with a path-breaking solution known as QUILT-1M. This remarkable innovation stands as the largest vision-language histopathology dataset, significantly transforming the world of histopathology. The…

Casey Jones
Casey Jones
September 29, 2023

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Study Reveals Damaging Impact of Hate Speech on Brand Perception in Social Media Advertising
3 minute Read
Industry News & Trends

Study Reveals Damaging Impact of Hate Speech on Brand Perception in Social Media Advertising

The world of social media advertising faces an unprecedented challenge, according to a recent study stemmed from a collaborative effort of The University of Pennsylvania and The University of Southern California. Revealing a stark measure of the damaging repercussions of hate speech on brand image, the research underscores not only the impact on user perceptions…

Casey Jones
September 23, 2023
Unveiling Google’s Alleged Ad Auction Skulduggery: A Deep Dive into the Obfuscated Truths
3 minute Read
Industry News & Trends

Unveiling Google’s Alleged Ad Auction Skulduggery: A Deep Dive into the Obfuscated Truths

In 2015, at the renowned Search Marketing Expo (SMX) event, Google Ad executive, Jerry Dischler, asserted that Google had no hand in manipulating ad auctions. Mr. Dischler's declaration appeared to be Google's definitive stance on the subject. However, a sudden U-turn in 2023 paints an unexpectedly controversial portrait of a company entrenched in the battle…

Casey Jones
September 23, 2023
Sprout Social Enhances Android App Performance with Dependabot: A Deep Dive into Automated Dependency Management
3 minute Read
Industry News & Trends

Sprout Social Enhances Android App Performance with Dependabot: A Deep Dive into Automated Dependency Management

Introduction Sprout Social, the comprehensive social media management software, has made significant strides with its Android application. Enabled by a vibrant ensemble of dependencies, the application allows marketers, customer service professionals, and social media managers to streamline and optimize their social media efforts. From scheduling posts to comprehensive analytics, the app facilitates a plethora of…

Casey Jones
September 23, 2023
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Study Reveals Damaging Impact of Hate Speech on Brand Perception in Social Media Advertising
3 minute Read
Industry News & Trends

Study Reveals Damaging Impact of Hate Speech on Brand Perception in Social Media Advertising

The world of social media advertising faces an unprecedented challenge, according to a recent study stemmed from a collaborative effort of The University of Pennsylvania and The University of Southern California. Revealing a stark measure of the damaging repercussions of hate speech on brand image, the research underscores not only the impact on user perceptions…

Casey Jones

September 23, 2023

Unveiling Google’s Alleged Ad Auction Skulduggery: A Deep Dive into the Obfuscated Truths
3 minute Read
Industry News & Trends

Unveiling Google’s Alleged Ad Auction Skulduggery: A Deep Dive into the Obfuscated Truths

In 2015, at the renowned Search Marketing Expo (SMX) event, Google Ad executive, Jerry Dischler, asserted that Google had no hand in manipulating ad auctions. Mr. Dischler's declaration appeared to be Google's definitive stance on the subject. However, a sudden U-turn in 2023 paints an unexpectedly controversial portrait of a company entrenched in the battle…

Casey Jones

September 23, 2023

Sprout Social Enhances Android App Performance with Dependabot: A Deep Dive into Automated Dependency Management
3 minute Read
Industry News & Trends

Sprout Social Enhances Android App Performance with Dependabot: A Deep Dive into Automated Dependency Management

Introduction Sprout Social, the comprehensive social media management software, has made significant strides with its Android application. Enabled by a vibrant ensemble of dependencies, the application allows marketers, customer service professionals, and social media managers to streamline and optimize their social media efforts. From scheduling posts to comprehensive analytics, the app facilitates a plethora of…

Casey Jones

September 23, 2023