Digital Marketing News

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Industry News & Trends
Industry News & Trends

Decoding the IAB’s New Guidelines: A Game Changer for Retail Media Networks

As it is often said, change is the only constant. This nugget of wisdom holds more truth than ever before in the evolving landscape of retail media networks (RMN), particularly with the recent introduction of new guidelines by the Interactive Advertising Bureau (IAB). An interesting twist, the IAB has left these guidelines up for public…

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Industry News & Trends
Industry News & Trends

Amazon’s Game-Changing Search Innovations: A Deep Dive into New Discovery Tools and Their Potential Impact on Consumer Behaviors and Google Ad Revenues

As every digital consumer is fully aware, Amazon is the primary destination for those looking to make an online purchase. The retail titan has made our lives easier by offering every imaginable product under one virtual roof. However, the search process on Amazon has largely mimicked the traditional method put in place by its main…

Huawei p20 pro vs huawei p20 pro - a comparison of AI giants Adobe and Amazon in transforming the martech landscape with Salesforce.
Industry News & Trends
Industry News & Trends

AI Giants Unleashed: Adobe, Amazon, and Salesforce Transform Martech Landscape

Artificial Intelligence (AI) has wrapped its tendrils around nearly every aspect of our modern world, and the marketing technology (martech) sector is no exception. This past week witnessed a spectacular display of AI's transformative power. Giants such as Adobe, Amazon, and Salesforce, among others, unleashed their latest AI-driven martech solutions, signifying a radical shift in…

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Industry News & Trends
Industry News & Trends

Maximize Coding Efficiency with GitHub’s Dependabot Auto-Triage Rules: Redefining Alert Management for Developers

In a game-changing move for developers worldwide, GitHub has announced the beta release of custom auto-triage rules for its Dependabot. An extension of the success garnered from their May beta release, the new feature is set to enhance alert management for developers like never before. GitHub's Dependabot, a stalwart in its industry, already flagged millions…

Sand dunes in the desert at sunset: Enhancing Generative AI with Hugging Face's PEFT and QLoRA techniques.
Industry News & Trends
Industry News & Trends

Enhancing Generative AI with Amazon SageMaker: A Comprehensive Guide to Fine-Tuning using Hugging Face’s PEFT and QLoRA Techniques

Generative AI models have taken center stage in the world of artificial intelligence (AI), laying the foundation for a multitude of applications. These models offer a wide spectrum of functionalities, covering tasks like image synthesis, speech generation, and text generation. However, the crux of perfecting these models lies in fine-tuning their abilities. In this comprehensive…

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Unveiling New Horizons: Google Cloud Next ’23 Debuts Advanced Cloud Storage Features for Enhanced Performance and AI Efficiency
3 minute Read

Industry News & Trends

Unveiling New Horizons: Google Cloud Next ’23 Debuts Advanced Cloud Storage Features for Enhanced Performance and AI Efficiency

Google Cloud Next '23 has made an incredible leap by harnessing the power of artificial intelligence (AI) and machine learning (ML) in its "Next Generation" Cloud Storage. This expansive cluster of advanced features and capabilities, unveiled at the annual event, accelerates the path for tech professionals, businesses, and enthusiasts towards a more efficient and intuitive…

Casey Jones
Casey Jones
September 28, 2023

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Chrome Enterprise Boosts Security: Unveils Integrations with Ping Identity and CrowdStrike Falcon for Enhanced Device Trust and Access Control
2 minute Read
Industry News & Trends

Chrome Enterprise Boosts Security: Unveils Integrations with Ping Identity and CrowdStrike Falcon for Enhanced Device Trust and Access Control

We are unequivocally living in an era where remote work has become an integral feature of the business landscape. This shift towards digital territory has consequently propelled the necessity for exceptionally robust security systems. As a leading force in cyber security, Chrome Enterprise has a reputable record for its security-focused solutions aimed at tackling the…

Casey Jones
September 21, 2023
Bing Webmaster Tools Revolutionizes SEO Reporting with New Comprehensive Performance Report
3 minute Read
Industry News & Trends

Bing Webmaster Tools Revolutionizes SEO Reporting with New Comprehensive Performance Report

, a well-known name within the digital sphere, has historically facilitated an ocean of data, providing essential insights to the world of Search Engine Optimization (SEO). SEO professionals worldwide have long lauded its ability to grant them an in-depth understanding of their website's performance. Now, in 2023, Bing Webmaster Tools takes a leap further, casting…

Casey Jones
September 21, 2023
Boost Your Content’s Visibility: Essential SEO Strategies for Modern Content Writers
3 minute Read
Industry News & Trends

Boost Your Content’s Visibility: Essential SEO Strategies for Modern Content Writers

As we delve deeper into the digital age, it has become pivotal for content writers to become proficient in search engine optimization (SEO) techniques, as these are the keys to enhancing your content's visibility on search engines. This article illuminates the pathway to improving your content's rank, focusing on efficient SEO strategies that can help…

Casey Jones
September 21, 2023
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Chrome Enterprise Boosts Security: Unveils Integrations with Ping Identity and CrowdStrike Falcon for Enhanced Device Trust and Access Control
2 minute Read
Industry News & Trends

Chrome Enterprise Boosts Security: Unveils Integrations with Ping Identity and CrowdStrike Falcon for Enhanced Device Trust and Access Control

We are unequivocally living in an era where remote work has become an integral feature of the business landscape. This shift towards digital territory has consequently propelled the necessity for exceptionally robust security systems. As a leading force in cyber security, Chrome Enterprise has a reputable record for its security-focused solutions aimed at tackling the…

Casey Jones

September 21, 2023

Bing Webmaster Tools Revolutionizes SEO Reporting with New Comprehensive Performance Report
3 minute Read
Industry News & Trends

Bing Webmaster Tools Revolutionizes SEO Reporting with New Comprehensive Performance Report

, a well-known name within the digital sphere, has historically facilitated an ocean of data, providing essential insights to the world of Search Engine Optimization (SEO). SEO professionals worldwide have long lauded its ability to grant them an in-depth understanding of their website's performance. Now, in 2023, Bing Webmaster Tools takes a leap further, casting…

Casey Jones

September 21, 2023

Boost Your Content’s Visibility: Essential SEO Strategies for Modern Content Writers
3 minute Read
Industry News & Trends

Boost Your Content’s Visibility: Essential SEO Strategies for Modern Content Writers

As we delve deeper into the digital age, it has become pivotal for content writers to become proficient in search engine optimization (SEO) techniques, as these are the keys to enhancing your content's visibility on search engines. This article illuminates the pathway to improving your content's rank, focusing on efficient SEO strategies that can help…

Casey Jones

September 21, 2023