In an increasingly digitized world, one technology has rapidly emerged as a critical tool for marketers across industries—Customer Data Platforms (CDP). Packaged software that builds a unified, persistent customer database accessible to other systems, CDPs are shifting paradigms, transforming how businesses approach customer data management. Tech titans like Adobe and Oracle have already introduced their own CDPs, and a look to the horizon reveals expansive growth with platforms offering direct connections to pre-existing data lakes. To truly appreciate the revolutionary potential of CDPs, we’ll dive into the trailblazers of this field, who are defying boundaries and shaping the future of CDPs.
Tasso Argyros: Reengineering Customer Experience
As the CEO of ActionIQ, Tasso Argyros has devised strategies to connect customer data to the customer experience in innovative and insightful ways. An ardent believer in the potential of AI, Argyros also explores its implications in healthcare. Follow him on LinkedIn and Twitter to experience first-hand his visionary approach to CDPs.
Ben Bloom: The Data Collection Maverick
Ben Bloom, a prominent analyst at Gartner, brings a fresh perspective to data collection methods, earning him the title of a “maverick” researcher. Bloom’s in-depth analyses and unconventional approaches promise to reshape our understanding of CDPs and their potential. Check his LinkedIn and Twitter feed for stimulating insights.
Greg Krehbiel: The CDP Connoisseur
Greg Krehbiel, a self-employed consultant, leverages his expertise on CDPs to provide valuable advisory services to marketers. His vast experience and deep understanding make him an invaluable resource for comprehending the intricacies of CDPs, as evident from his LinkedIn and Twitter accounts.
David Raab: Gardener of CDP Education
David Raab, the founder of the CDP Institute, has paved the way for educational programs and certifications in CDPs. His endeavor at demystifying this complex technology for everyone has made him an influential figure in this sphere. Make sure to follow his educational journey via his LinkedIn and Twitter accounts.
David Wallace: Analyst with a Fintech Flair
A research director for customer data and analytics at IDC, David Wallace wears multiple hats—fintech enthusiast, digital transformation explorer, customer experience analyst, and CDP scholar. Follow him on LinkedIn and Twitter to learn from his diversified expertise.
Zack Wenthe: The Energetic Evangelist
Zack Wenthe, with his zeal for CDPs, has positioned himself as a “CDP evangelist.” As the director of customer marketing at Treasure Data, Wenthe passionately advocates for CDPs and their future possibilities. Catch up with his thoughts on LinkedIn and Twitter.
Just as customer data platforms are more than databases, these thought leaders are more than their titles convey. They are visionaries, confidently leading the way toward a future where CDPs will lay the foundation for more customer-centric systems. By following these intellectual giants, marketing professionals, digital strategists, data analysts, and martech enthusiasts can stay not only abreast of the latest advances in CDP technology but also anticipate the trends around the corner.
Delving deeper into the resources offered by the CDP Institute or consultation services these pioneers offer will broaden your understanding and ability to leverage the power of customer data platforms. And remember, the future of CDP is a book written by the collective, so let’s join the narrative and shape the future of customer data together.
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