In today’s data-driven business environment, understanding the true ROI of a customer data platform (CDP) is crucial. Companies need to know whether their investment in CDPs will translate into profit gains and operational efficiencies. To provide clarity on this issue, BlueConic commissioned a Total Economic Impact study by Forrester Consulting, an independent and highly respected research firm.
The objective of the study was to discuss the CDP market trends and determine the real impact of BlueConic’s platform on its customers’ bottom line. The study aimed to provide valuable insights on how BlueConic helped companies improve metrics, work more efficiently, and, ultimately, increase profitability.
To assess the true value of its CDP, BlueConic commissioned a comprehensive study by Forrester Consulting. The purpose of this study was to measure the profit and operational efficiency gains that could be achieved by using BlueConic’s platform.
BlueConic will present the findings of the Total Economic Impact study during a webinar on May 4th at 11 AM ET / 5 PM CEST. The webinar will feature an esteemed panel of guest speakers, including Joe Stanhope, VP, Principal Analyst at Forrester, Julia Fadzeyeza, Principal Consultant at Forrester, and Patrick Reynolds, CMO at BlueConic.
Some notable findings from the study include up to 90% time savings on segmentation, customer journey analysis, and reporting tasks. The research also found that the use of BlueConic led to an increased profit of $5.4 million driven by improved conversion rates, new data monetization revenue streams, and strategic partnership growth. Moreover, the study revealed that BlueConic enabled companies to make faster, higher-quality decisions and provided support for future growth.
Attending the webinar will allow business leaders to gain insights on current CDP market trends and understand the potential benefits and impact of using BlueConic’s customer data platform. Additionally, it will provide an opportunity for attendees to ask questions and gain further insights from industry experts on the value of BlueConic’s CDP.
Even if you cannot attend the webinar live, it’s essential to register so that you can receive a recording link to access the valuable insights provided by the guest speakers.
The Total Economic Impact Study commissioned by BlueConic highlights the potential benefits of using their customer data platform, including considerable profit gains and operational efficiency improvements. By attending the upcoming webinar, you can gain valuable insights from industry experts on the potential impacts and benefits of incorporating BlueConic’s CDP into your business operations. Don’t miss out on this valuable opportunity: register for the webinar today.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
