BlueConic’s Total Economic Impact Study: Understanding the ROI of a Customer Data Platform

In today’s data-driven business environment, understanding the true ROI of a customer data platform (CDP) is crucial. Companies need to know whether their investment in CDPs will translate into profit gains and operational efficiencies. To provide clarity on this issue, BlueConic commissioned a Total Economic Impact study by Forrester Consulting, an independent and highly respected research firm.

The objective of the study was to discuss the CDP market trends and determine the real impact of BlueConic’s platform on its customers’ bottom line. The study aimed to provide valuable insights on how BlueConic helped companies improve metrics, work more efficiently, and, ultimately, increase profitability.

BlueConic’s Commissioning of Forrester Consulting for a Total Economic Impact Study

To assess the true value of its CDP, BlueConic commissioned a comprehensive study by Forrester Consulting. The purpose of this study was to measure the profit and operational efficiency gains that could be achieved by using BlueConic’s platform.

Upcoming Webinar with Guest Speakers from Forrester and BlueConic

BlueConic will present the findings of the Total Economic Impact study during a webinar on May 4th at 11 AM ET / 5 PM CEST. The webinar will feature an esteemed panel of guest speakers, including Joe Stanhope, VP, Principal Analyst at Forrester, Julia Fadzeyeza, Principal Consultant at Forrester, and Patrick Reynolds, CMO at BlueConic.

Findings of the Total Economic Impact Study

Some notable findings from the study include up to 90% time savings on segmentation, customer journey analysis, and reporting tasks. The research also found that the use of BlueConic led to an increased profit of $5.4 million driven by improved conversion rates, new data monetization revenue streams, and strategic partnership growth. Moreover, the study revealed that BlueConic enabled companies to make faster, higher-quality decisions and provided support for future growth.

Why Attend the Webinar?

Attending the webinar will allow business leaders to gain insights on current CDP market trends and understand the potential benefits and impact of using BlueConic’s customer data platform. Additionally, it will provide an opportunity for attendees to ask questions and gain further insights from industry experts on the value of BlueConic’s CDP.

Don’t Forget to Register

Even if you cannot attend the webinar live, it’s essential to register so that you can receive a recording link to access the valuable insights provided by the guest speakers.

In Summary

The Total Economic Impact Study commissioned by BlueConic highlights the potential benefits of using their customer data platform, including considerable profit gains and operational efficiency improvements. By attending the upcoming webinar, you can gain valuable insights from industry experts on the potential impacts and benefits of incorporating BlueConic’s CDP into your business operations. Don’t miss out on this valuable opportunity: register for the webinar today.